Public Relations Stories and Strategies

By Stories and Strategies https://storiesandstrategies.ca/Society & Culture Business Marketing Careers

Public Relations Stories and Strategies episodes

May 15, 2022 Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes
Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact them before they dig a hole. One contact and locate markings result a short time later by any company with buried facilities int eh area, and you can dig that hole for your deck, or fence post, or whatever work needs to be done.
That’s a message that benefits everyone right? It’s a simple action contacting just one entity for all this, there’s no particular delay to the project… you would think compliance would be 100%?
Of course it isn’t.
That’s human nature. And it’s the communications challenge for all One-Call services around the World taking this easy message, and this easy call to action, and making it human habit.
Guest: Mike Sullivan, President Utility Safety Partners
https://utilitysafety.ca/
[email protected]
@utility_safety on Twitter
Check out Mike’s podcast on Apple Prairie Podcast
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25 min
May 01, 2022Making Communications More Accessible
This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail on video and animated graphics, thoughtful use of language and representation, and hosting of physical and virtual events.
We talk about making our processes and materials more accessible and at times we even take steps on a specific project to make sure they are. But accessibility is seldom a core value that is delivered on. And yet the numbers of people impacted are staggering globally:
Over 400 million people have severe hearing loss
Nearly 300 million people are visually impaired
Nearly 200 million people have cognitive disability
People with disabilities make up 15% of the World’s population
People with disabilities control nearly $13 Trillion worth of buying power
Understanding the importance of accessible communications will force us as communications professionals to pay greater attention to engaging people with disabilities in our processes and materials. And accessible communication benefits all audiences, making information clear, direct, and easy to understand.
Guest: George Coleman, CEO, Current Global
Link to Current Global’s Making communications accessible by design
Link to the PRCA Accessible Communications Guidelines
George loves telling stories. Big, tall or short. He’s been doing it for more than 25 years for some of the world’s most iconic brands. He started his career as an electronics engineer, but craved a more creative canvas, and made the leap into marketing communications. Following a stint at the BBC, he joined his first PR agency and the rest, as they say, is LinkedIn profile history.
He founded Interpublic Group agency Creation in 2011 and served as global president, before teaming up with Current Marketing to form Current Global in 2019.
Outside of work he’s often found in his vegetable patch or brewing beer. He’s also a film fanatic, collects original cinema posters and has a cat called Butch Cassidy and a dog called Sundance.
Email George: [email protected]
Connect with George on Twitter @theprmonkey
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33 min
April 17, 2022 Behavioural Economics and Public Relations
The hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to have difficult conversations. The fact IKEA furniture is so hard to assemble sometimes is part of why it’s so popular. How does that make sense?

All examples well-explained by Behavioural Economics.

Statistically there’s no such thing as a hot hand in basketball.

We need that coffee due to the Anchoring Effect.

And IKEA furniture? We feel a sense of personal pride when we’ve finally solved the puzzle.

In this episode, if we as PR and Marketing people are in the business of persuasive communications then we need to go beyond making people think or feel differently. We need to change or reinforce their behaviours.

That’s where BE comes in.

Guest: Adrian Wheeler
Twitter @adrianprague

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23 min
April 03, 2022 How to Respond to a Reputational Crisis
LANGUAGE IS CLEAN IN OPENING CLIP

When actor Will Smith went up on stage at the Oscars and slapped comedian Chris Rock – the noise was shocking… the impact reverberating.

At the Oscars, Rock had made a joke about Smith's wife, Jada Pinkett Smith having a buzzed haircut. Pinkett Smith has spoken publicly about her diagnosis with alopecia, which can cause baldness.

Husband Will promptly stood up, took to the stage, and slapped Rock in the face.

There’s no question one moment can jeopardize your reputation. And this incident can be termed among the more offensive – it was a physical assault. Formal statements are common afterward and Smith did that apologizing within days to Rock but the public downfall can be career-ending.

In this episode we talk with a PR pro who has worked with professional athletes and executives facing this kind of reputational crisis.

Guest: Alee Opuiyo
Website: www.Dynamicpublicrelations.com
Instagram: @DynamicPublicRelations
Twitter: @Dynamicprpro
Facebook: www.facebook.com/Dynamicpublicrelations
Phone Number: 240-393-3100
Contact Stories and Strategies by email [email protected]
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22 min
March 20, 2022 Exploring What the Metaverse Means to Marketing and Communications Strategies
The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand what it is, 70% of Gen Z and Millennials (22-40 year olds) are interested in interacting within it.
They’re interested in video games yes but also social interactions and virtual meetups. Many want to visit virtual stores and have brand experiences.
What does all this mean for how marketing and communications professionals will adjust their strategies? Will conferences include virtual trade shows where we can buy good and services with non-fungible tokens (NFTs)? Can showcase events like airshows take us on a ride on a Lockheed Martin F-22 Raptor? Will PR pros pitch new media including a digital version of the product they’re trying to get news coverage for?
In this episode we talk with Matthew Feider of The Harris Poll which has done the research. The future does look META.
Guest Matthew Feider, The Harris Poll
[email protected]
Website https://theharrispoll.com/
Link to Poll results news release
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24 min
March 06, 2022 Intercultural Communication in the Workplace
Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis Khan built enormous empires because they appreciated and assimilated aspects of different cultures as they expanded.
But fast-forward to 2022 and we as communications professionals can often seem to struggle with the concept.
Some organizations have done very well expanding in this global environment. Others, not so much.
In this episode we talk with the President of IABC India Subhamoy Das who has studied the various academic literature and even led communications efforts for companies who are stepping foot into new cultures.
Guest: Subhamoy Das, President IABC India
[email protected]
The IABC Guide for Practical Business Communication: A Global Standard
Hofstede Cultural Dimensions
Cultural Advantage: A New Model for Succeeding With Global Teams, Mijnd Huijser
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26 min
February 20, 2022 The Future of Corporate Communications
A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and disinformation in rampant circulation.
Where are we going? What does the role we fill today look like in the future?
If it is our job as Comms Pros to help our organizations make sense, understand and express values, and navigate social and political minefields… how do we do that when things are changing so fast?
How do we kick the football when the goal posts keep moving?
In this episode, Gini Dietrich, one of the most respected voices in American Public Relations digs deep into new research to help us decipher the playing field.
Read Gini’s newsletter article on this topic
Access the full Study by Edelman 2021 Future of Corporate Communications
Gini on Twitter @ginidietrich
Follow Gini’s podcasts
Spin Sucks
Inside PR
Agency Leadership Podcast
Gini’s Book – Spin Sucks
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27 min
February 06, 2022 PR Trends to Keep an Eye on in 2022
More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and video formats.
In her December newsletter, communications trend-setter Michelle Garrett takes stock of many of the things impacting marketing and communications right now. Surveys are showing more than 90% of employers confirm they will permanently offer remote work opportunities compared to just 52% the previous year. Another survey is proving the Gig economy is real and there are distinct advantages to employers hiring skilled consultants.
And when it comes to measuring the effectiveness of marketing efforts – there could be a revamp in store with a new lens for success to be applied.
Guest: Michelle Garrett
Email [email protected]
Website https://michellegarrett.com/
Follow Michelle on Twitter @PRisUs
Michelle’s December 2021 Newsletter re PR Trends
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27 min
June 06, 2021 Using Communications to Power Small Business
We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses can’t afford professional comms. It’s a pure expense that doesn’t seem to directly generate revenue. In this episode we speak with a New York Agency that has found a solid way to help small businesses succeed – and convince them it’s good ROI.

Guest Tash Benjamin, TKing Enterprises
https://tkingenterprises.com/
[email protected]

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22 min
May 23, 2021 Nudge Theory Part II with Rory Sutherland
One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new.

In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.

Guest Rory Sutherland, Vice chairman Ogilvy UK
Book Rory to speak at your event
Check out Nudgestock 2021
Have a listen to Rory's excellent podcast
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36 min

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Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the…