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Public Relations Stories and Strategies
Public Relations Stories and Strategies episodes
- Is the Person You’re in Conversation With – Faking it?
We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it, or they’re deliberately trying to be difficult. Sometimes, and we wouldn’t want to admit this out loud, but sometimes the person talking to us just isn’t important enough for us to care.
One form of this happens with interviews celebrities, athletes, and politicians give every day. With some of those interviews you can see the person being interviewed is enthused and interested but other times they’re either uninterested or giving us that “Fake Personality.”
Guest: Kayley Hamilton, CEO Kayley Media
Website https://www.kayleymedia.com/
Connect with Kayley on:- Instagram https://www.instagram.com/kayleyhamilton_/
- Facebook https://www.facebook.com/kayleyhamiltonmedia
- LinkedIn https://www.linkedin.com/company/kayleymedia/?viewAsMember=true
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
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- Our NEW You Tube Channel
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22 min - Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?
The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.
Common criticisms:
- Too linear
- Imply a finite end
- Focus on conversion
- Rely on abundant attention
Are funnels being replaced? Or do they still capture the customer journey?
Guest: Megan Dougherty, One Stone Creative
Send Megan an email https://onestonecreative.net/contact/
On Twitter @oscpodcasting
On Instagram @oscpodcasting
Download the 2022 State of Business Podcasting ReportLeave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.
Follow us on:
- Our NEW You Tube Channel
Request a transcript of this episode
Send us a note about this episode. We'll reply and thank you on a future episode
Support the show
18 min - When Lies Build Trust
In this age of misinformation and disinformation we can all agree lies and deception are bad right?
Aren’t they?
Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust.
Four Behavioral Science studies done through the Wharton School at the University of Pennsylvania show that assertion just isn’t true. In fact, there are lies we hear, knowing they are lies, that make us trust those liars even more.
So what’s the truth about lying?
Guests Maurice Schweitzer, PhD and Emma Levine, PhD:Emma has a PhD from the Wharton School, University of Pennsylvania; a BA (philosophy, politics, and economics) and BS (economics) from the University of Pennsylvania. She is an Associate Professor of Behavioral Science and the Charles E Merrill Faculty Scholar at the University of Chicago Booth School of Business.
[email protected]
Maurice has a PhD in economics, is the Cecilia Yen Koo Professor of Operations, Information, and Decisions and Management at the Wharton School at the University of Pennsylvania. He is the Director of the Wharton Behavioral Lab and has published over 100 articles on trust, negotiations, and emotions.[email protected]
Link to Emma and Maurice’s study Prosocial Lies: When deception breeds trust
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Follow us on:
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Send us a note about this episode. We'll reply and thank you on a future episode
Support the show
23 min - Integrating the Newer Tools Into Traditional Marketing and PR
Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media as “newer tools.” But the way in which we use them, our habits, and even connected applications, are changing fast.
Our clients still need us to help them strengthen their brands, make breakthroughs into new markets, launch products and services. We had better know how to use these newer tools as well as the tools and applications built to go with them.
Guest: Anna Crowe MBA, CEO Crowe PR
https://crowepr.com/
[email protected]
On Instagram and Twitter @acroweprLeave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.
Follow us on:
- Our NEW You Tube Channel
Request a transcript of this episode
Send us a note about this episode. We'll reply and thank you on a future episode
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22 min - A Close Look at Today’s Social Media Channels With Grey Group
According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion people around the world are using social media.
The question is no longer whether people are using social media but what they’re using them for and how can comms pros and marketers harness this growing habit?
Grey Group ranks among the world’s top advertising and marketing agencies and in this episode, two of their social media leaders helps go beyond what’s trending to actually understand what’s happening with social media and how we can harness its true power most effectively.
In this episode we talk about the latest trends in social media and forecast what’s next for each channel. Will Twitter survive? Will Snapchat?
Guests: Joey Scarillo, Caine Fair – Grey Group
[email protected]Listen to Grey Group’s Podcast 5Things: This Week in Social
On Apple Podcasts
On SpotifyLeave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Email Doug directly [email protected]
Follow us on:
Request a transcript of this episode
Send us a note about this episode. We'll reply and thank you on a future episode
Support the show
28 min - Taking an Organizational Stand on Social and Political Issues. Is it Worth it?
In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of millennials (some of whom are now in their 40’s), about their expectations of companies for whom they intend to work. 61 percent said they preferred companies who take a stand on social issues. Half said they would quit their job if it didn’t align with their values. None of this is surprising, it’s been a trend for years.
To engage in Corporate Social Responsibility means in the ordinary course of business a company is operating in ways that enhance society and the environment.
But does CSR require taking a stand publicly on social and political issues? Many say it does.
Critics say if a company embraces diversity and inclusion, how can it also “take a stand?”
One company that’s not just talking the talk but walking the walk when it comes to social and political issues, is Cision, a comprehensive communications platform serving public relations and marketing professionals widely known for its global newswire services.
Guest: Jay Webster, Cision Chief Product & Technology Officer and Cision Comms Cloud President
On LinkedIn @Jay WebsterLeave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Email Doug directly [email protected]
Follow us on:Request a transcript of this episode
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27 min - Building Reputation Capital Before the Crises
No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth…
Several years of living in a COVID World and the sudden emergence of all those crisis experts has the basics of crisis management drilled into our heads.
But one aspect doesn’t get as much hype: The need to build a solid reputation in advance so, like armor, it will protect you when the crisis hits.
A new book by TJ Winick dives into this principle.
Guest: TJ Winick
More about TJ
TJ’s book Reputation Capital: How to Navigate Crises and Protect your Greatest Asset on AmazonContacting Stories and Strategies
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies Website
Do you want to start a podcast? Book a meeting with Doug Downs to talk about it.
Email Doug directly [email protected]Follow us on:
Send us a note about this episode. We'll reply and thank you on a future episode
Support the show
25 min - Halloween Special: Those Career Moments That Terrify Us
We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that time we put the wrong phone number or website in the news release, that spelling error you didn’t catch before distributing the newsletter to thousands of people.
And sometimes the terror is out of our control. That horrible, unethical boss, that huge project you’re assigned that you aren’t ready for, and co workers from Hell!
That time you were fired.
It’s little comfort but these moments have happened to everyone. And if you haven’t experienced a moment of terror yet… it’s your turn next.
Guests:
Jolene (Jack O Lantern) Ondrik
Eye on Culture
[email protected]
Jolene’s previous episode on Stories and Strategies (Apple link)Doug (Danger) Lacombe
Communicatto Inc
[email protected]
Doug’s previous episode on Stories and Strategies (Apple link)
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Email Doug directly [email protected]
Follow us on:Send us a note about this episode. We'll reply and thank you on a future episode
Support the show
31 min - The ORID Method for Structured Conversation
You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, everyone takes turns making different points (presumably so they feel they’ve contributed to the meeting in front of their superior), the conversation goes wayward and when it comes time to making the decision, everyone’s confused or (worse) misled. This is typically the point where the most senior person in the room then makes decisions, essentially based on what they thought before they entered the room, and the meeting has been a waste of time.
It just doesn’t have to be this way.
The ORID method (Objective, Reflective, Interpretive, Decisional) traces its origins to a person named Joseph Matthews, a US army Chaplin who had just come home from World War Two. When he returned to his university professorship, he was consumed with the need to help people process the events of their lives – to help people build meaning from their own trials.
Matthews met an art professor who showed him that any encounter with art involves a trialogue – or three-way conversation – between the art, the artist, and the observer. The Professor explained:
"First you have to take the work of art seriously by observing carefully what's there, and what's not. Then you must look seriously at what is going on inside of you as you observe the art to see how you are reacting, what repels you? What delights you? You have to peel back layers of awareness so that you can begin to ask what it means to you. Art, the professor explained, is like listening. You must work to create your own meaning from an artwork, or a conversation.”
Matthews recalled his exposure to phenomenology - the study of phenomena and brought to mind readings of Soren Kierkegaard. Matthews used this structure to create, what was called the art form conversation, and what facilitators affectionately call the focused conversation method. The idea is a structured conversation that helps participants develop their thinking in a logical manner but following a natural human process for focused communication. Logic and facts are introduced first, then emotion is welcomed, followed by interpretation, and then a decision or resolution to the thinking process.
In this episode we talk with Robin Parsons, a seasoned professional facilitator who uses the ORID method all the time.
Guest: Robin Parsons, MBA, CPF, CTF
Parsons Dialogue Ltd.
Website https://www.parsonsdialogue.com/
Email [email protected]Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Visit the Stories and Strategies website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Email Doug directly [email protected]
Follow us on:
Send us a note about this episode. We'll reply and thank you on a future episode
Support the show
24 min - New Research Suggests We Each Have 6,200 Thoughts Per Day
Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one thought ends and another begins. Dr Jordan Poppenk and his team call them “Thought Worms,” consisting of consecutive moments when a person is focused on the same idea.
This is an extraordinary window into the mind for anyone in professional communications and marketing. Scientifically understanding how consciousness flows from one thought to the next, and the rate at which this happens, gives us keen insight into understanding, and yes, the ability to persuade effectively. For example, how many thoughts will a person actually have while drinking a cup of coffee? And does the action itself (sitting down for coffee) influence how we think?
In this episode we talk with the lead researcher, Dr Jordan Poppenk to better understand our Thought Worms.
Guest: Dr Jordan Poppenk
Canada Research Chair in Cognitive Neuroscience
Contact Dr Poppenk through Queen’s University
Download the research paperShare your Halloween story via https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Email Doug directly [email protected]
Follow us on:Send us a note about this episode. We'll reply and thank you on a future episode
Support the show
29 min
About Public Relations Stories and Strategies
From the publisher's feed
Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the…
way.
Stories and Strategies is the Public Relations podcast that changes that.
Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.
This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.
Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.
If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.
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