Stories and Strategies with Curzon Public Relations

When Lies Build Trust


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In this age of misinformation and disinformation we can all agree lies and deception are bad right? 

Aren’t they?
Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust.

Four Behavioral Science studies done through the Wharton School at the University of Pennsylvania show that assertion just isn’t true. In fact, there are lies we hear, knowing they are lies, that make us trust those liars even more.

So what’s the truth about lying?

Guests Maurice Schweitzer, PhD and Emma Levine, PhD: 

Emma has a PhD from the Wharton School, University of Pennsylvania; a BA (philosophy, politics, and economics) and BS (economics) from the University of Pennsylvania. She is an Associate Professor of Behavioral Science and the Charles E Merrill Faculty Scholar at the University of Chicago Booth School of Business.

[email protected] 

Maurice has a PhD in economics, is the Cecilia Yen Koo Professor of Operations, Information, and Decisions and Management at the Wharton School at the University of Pennsylvania. He is the Director of the Wharton Behavioral Lab and has published over 100 articles on trust, negotiations, and emotions. 

[email protected]

Link to Emma and Maurice’s study Prosocial Lies: When deception breeds trust


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