Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one thought ends and another begins. Dr Jordan Poppenk and his team call them “Thought Worms,” consisting of consecutive moments when a person is focused on the same idea.

This is an extraordinary window into the mind for anyone in professional communications and marketing. Scientifically understanding how consciousness flows from one thought to the next, and the rate at which this happens, gives us keen insight into understanding, and yes, the ability to persuade effectively. For example, how many thoughts will a person actually have while drinking a cup of coffee? And does the action itself (sitting down for coffee) influence how we think?    

In this episode we talk with the lead researcher, Dr Jordan Poppenk to better understand our Thought Worms.

Guest: Dr Jordan Poppenk
Canada Research Chair in Cognitive Neuroscience
Contact Dr Poppenk through Queen’s University
Download the research paper 

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