According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion people around the world are using social media. 

The question is no longer whether people are using social media but what they’re using them for and how can comms pros and marketers harness this growing habit?

Grey Group ranks among the world’s top advertising and marketing agencies and in this episode, two of their social media leaders helps go beyond what’s trending to actually understand what’s happening with social media and how we can harness its true power most effectively.

In this episode we talk about the latest trends in social media and forecast what’s next for each channel. Will Twitter survive? Will Snapchat? 

Guests: Joey Scarillo, Caine Fair – Grey Group
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Listen to Grey Group’s Podcast 5Things: This Week in Social
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