Public Relations Stories and Strategies

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR Campaigns shortlisted below as the best in the last 75 years:

•  1948-59 Rosa Parks and the Montgomery Bus Boycott 
• 1960-69 Civil Rights Movement in the United States 
• 1970-79 The first Earth Day 
• 1980-89 AIDS activism: a medical breakthrough 
• 1990-99 Virgin Atlantic vs British Airways 
• 2000-09 iPhone Launch 
• 2010-19 Climate Change: The Paris Agreement 
• 2020-23 Covid, vaccinating the world

You’re familiar with each of these including some iconic moments and sound bites, but how much do you know about the actual campaigns? We cover them all in this episode.

If you were to pick just one… JUST ONE… what would it be?

Read the CIPR News Release
SPOILER - Voting closed June 23, 2023 and the winner was...
2000-09 iPhone Launch 

Guest: Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University

Email [email protected] 

On Twitter @gregsAnne 

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With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI software successfully. Prompt engineering is a concept in artificial intelligence in which the description of the task the AI software is supposed to accomplish, is embedded in the input. 

Those who know how to speak with the software, to prompt the most effective outputs, become extremely valuable. Very quickly this is changing how young people prepare for a career in PR, with many including data science now in their studies.

Aaron Kwittken saw this coming. He built a new PR platform that leverages natural language processing and machine learning to help brands more effectively target and pitch journalists around the world. It’s an idea that makes perfect sense now, but it was a tougher sell to investors when it first started.

Guest: Aaron Kwittken, founder and CEO Prophet and Stagwell Marketing Cloud’s Comms Tech Unit
Web page https://www.prprophet.ai/
Aaron’s personal weg page https://aaronkwittken.com/ 
Email [email protected]

 
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It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts.

Not only can we CREATE content, but we can also gather valuable insights into customer behaviours and preferences like never before. By analyzing the data generated by customer interactions, businesses can identify patterns and trends they can use to optimize their strategies.

But it’s all so new for so many of us. What exactly can we do with this NEW TOY?

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Guest:  Brad Williamson, Lead Strategist Catch Digital
Catch Digital website https://www.catchdigital.io/
Email [email protected] 

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Stories and Strategies Website

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We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. 

But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 dataset there’s a sudden surge of interest in in the PR industry around what’s happening with Artificial Intelligence and how we might be either impacted or supported (depending on your personal level of optimism).

An exceptional new report by Stephen Waddington and Andrew Bruce Smith, available through CIPR looks at 10,000 marketing tools and focuses its analysis on those related to public relations.

And if you suspected Chat GPT is just the tip of the iceberg – you’re right.

Download the Artificial Intelligence (AI) tools and the impact on public relations (PR practice (2023)

Guest: Stephen Waddington, Founder and Managing Partner of Wadds Inc.

Website https://www.wadds.co.uk/ 

Email [email protected] 

Follow on Twitter @wadds 

Follow on LinkedIn

Listen to our 2020 episode with Jean Valin and Anne Gregory examining the AI in PR Ethics Report.

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Stories and Strategies Website

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This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023

Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that not the least of which is there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS.

Micro influencers also tend to bring, not only a targeted audience but a loyal one. Forbes estimated micro influencers offer a 60% higher engagement rate which leads to a 20% higher conversion rate. They’re often more willing to work with new or smaller brands and best of all they provide access to niche communities.

But how do you know the right micro influencer to choose? How do you know they’re “On Target?” And what kinds of fees are the going rate?

Listen to, and follow, Woman Up With the Sister Brand https://thesisterbrand.com/podcast 

What do you think of the Feed Drop Concept? Let us know in this anonymous survey

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A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by far the highest for engagement, it too is in decline.

But more and more leaders, PR pros, marketers, continue to rely on social media. Many think it’s just a matter of “going viral” or growing their following to the point they can be considered an influencer. None of that is impossible but maybe more than a little exaggerated. While social media has value, it’s increasingly evident it’s only a tool in the box.

In this episode, PR veteran Robert Wynne has some cautious words about putting all your eggs in the social media basket.

Guest: Robert Wynne, President Wynne Communications
Email Robert [email protected]
Website https://www.wynnepr.com/
Robert’s Book: The Persuasion Business on Amazon
Check out the Med-PR Networking Conference in New York https://www.wynneevents.com/med 

Read the Social Insider blog referenced in these show notes. 

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
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Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decentralized and distributed internet and the technologies that enable it.

There are many ways to interpret Web3 communications. It might include using a decentralized social network or web forum to engage with audiences, using blockchain-based systems to track and verify the effectiveness of marketing campaigns, or using decentralized apps (often called dApps) to create interactive and immersive marketing experiences in a digital world. 

Guest: Robert Lund, Chief Creative Officer and Co-Founder Studio TBD
Website https://studio-tbd.io/
Twitter https://twitter.com/StudioTBD_NYC
Insta https://www.instagram.com/tbd.products/
Email [email protected] 

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies

Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

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Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it there’s lethargy and it’s almost impossible to move forward.

Trust provides a sense of safety.

For the last 23 years the Edelman Trust Barometer has helped leaders gauge who people believe in and who they expect to step up. Right now it’s business leaders who are assuming the leadership mantle. Business has emerged as an ethical force for good in an increasingly polarized world.

In this episode we speak with the executive director of Intellectual Property of the Edelman Trust Institute.

Guest Tonia Ries, Executive Director, Thought Leadership, Edelman Trust Institute
[email protected]
2023 Edelman Trust Barometer https://www.edelman.com/trust/2023/trust-barometer

Read the Facial Resemblance Enhances Trust study from McMaster University

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
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If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those umms and uhhs. 

One out of every 60 words we say is umm or uhh.

Interview guests will frequently ask “Could you edit all those out?” 

At Toastmasters someone is even assigned to count your umms and uhhs as you present and report them to you (that’s not distracting at all).

But what do those verbal fillers really mean? Are they necessarily negative? Is there a threshold whereby too many suddenly becomes negative? Should you work to eliminate them from your speech?

Or is it possible these little expressions are essential pieces of the fabric and machinery that make up verbal conversation and understanding?

Guest Nick Enfield, BA (Hons) (ANU), PhD (Melbourne), FAHA FASSA FRSN
Professor Linguistics, Director Sydney Social Sciences and Humanities Advanced Research Centre
Email: [email protected]
Website: http://nickenfield.org/ 

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
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Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best ways to keep on top of industry best practices and new ideas.

In this episode we chat with the Executive Editor of PR Daily, Allison Carter about:

• 2:43 ChatGPT – Read the article in Ragan’s
• 6:26 Netflix’ Password Sharing Nightmare – Read the article in Ragan’s
• 10:13 Is Social Media Heading in the Right Direction? – Read the article in Ragan’s
• 12:48 Journalist Response Rates are Down – Read the article in Ragan’s
• 15:59 Culture Wars Claim M&M’s – Read the article in Ragan’s 

Guest Allison Carter, executive editor of PR Daily
@allisonlcarter on LinkedIn and Twitter

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

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