Public Relations Stories and Strategies

The Institute for Public Relations has issued its 2020 Report measuring how Americans perceive intentionally misleading news or information.

Guest Tina McCorkindale, Ph.D, APR, President and CEO of the Institute for Public Relations

@tmccorkindale 
https://instituteforpr.org/contact

Link to the full study: https://instituteforpr.org/2020-disinformation-report

Send us a note about this episode. We'll reply and thank you on a future episode

Support the show

The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience, ultimately driving desired action. Key word? Valuable. In this episode, we speak with Amanda Milligan of Fractl, a Content Marketing Agency based in Washington, DC.

Guest: Amanda Milligan, Marketing Director, Fractl

[email protected] 

Amanda’s podcast is called “Cashing in on Content Marketing”

Send us a note about this episode. We'll reply and thank you on a future episode

Support the show

"Society is changing... there's a new elite emerging and those elite have huge amounts of power."
Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, [email protected]

"The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR people."
 Jean Valin, BA, BA (Hons), APR, FCPRS, HonFCIPR, Valin Strategic Communications,  [email protected]
 
The Artificial Intelligence in Public Relations panel was founded in 2018. It’s a global volunteer committee, developed through the Chartered Institute of Public Relations (CIPR) comprising senior communications professionals and leading PR academics and researchers. Recently CIPR and the Canadian Public Relations Society (CPRS) partnered to publish the AI in Ethics Guide which seeks to improve ethical decision-making of algorithms and other automated tools to avoid harmful impacts on individuals.

To access the Ethics Guide to Artificial Intelligence in PR:

https://www.cipr.co.uk/ai

Send us a note about this episode. We'll reply and thank you on a future episode

Support the show

Why is coffee so perfect for conversations? In fact, coffee houses were born in 18th Century Austria as a place for middle-and-upper class society to meet and discuss ideas. They spread to England quickly. Fast-forward to today and it seems everything coffee means every social, and perhaps the secret weapon for communications strategy.

Guest: Professor Thomas Merritt, Ph.D., M.Sc., B.Sc

Laurentian University, Sudbury, Ontario, Canada

[email protected]

Send us a note about this episode. We'll reply and thank you on a future episode

Support the show

In digital media, Reach can be defined as the total number of people who see your content and Impressions as the number of times your content is displayed. 

But it’s not that simple. 

Older concepts like pass-along rates and generic multipliers are resulting in some fuzzy math leaving us scrounging for “breadcrumbs,” amongst the “rat babies.” We speak with digital media guru Doug Lacombe who does his best to create a positive impression.

Guest: Doug Lacombe, President Communicatto Inc

[email protected]

https://www.communicatto.com/

Send us a note about this episode. We'll reply and thank you on a future episode

Support the show

Understanding how our brains operate in a crisis can help leaders think more clearly and effectively manage emergencies. In this episode Dr Steve Joordens, Psychologist at the University of Toronto Scarborough, helps us understand why sometimes our brains have a mind of their own… and what we can do about that.

Guest: Dr Steve Joordens, Psychologist, University of Toronto Scarborough

[email protected]

Centre for Crisis and Risk Communications - https://centreforcrisiscommunications.com/

Secret Code SNSJGR

Send us a note about this episode. We'll reply and thank you on a future episode

Support the show

Some of the key benefits of mentorship in professional communications include the ability to foster an exchange of ideas, friendship, and expertise in an industry that is constantly changing. 

Guest Tamara Vineberg

@TamaraVineberg

Send us a note about this episode. We'll reply and thank you on a future episode

Support the show

Are office workers really more productive working from home? Truth is, the idea is so novel, we aren’t too sure. With COVID-19, there’s a better opportunity to explore the medium and long-term effects of the concept. One thing is for sure, there will be substantial impacts to how we communicate and how we lead.

Guest: Professor Nita Chhinzer, Ph.D., 

Assistant Professor Human Resources, Department of Management

University of Guelph, ON, Canada
[email protected]
nitachhinzer.com 

Send us a note about this episode. We'll reply and thank you on a future episode

Support the show

In a world of seemingly never-ending clichés the best interviewers find a way to make it not feel like an interview at all, but rather, a conversation. In this episode we speak with Bryn Griffiths, a broadcaster who has conversed with athletes around the world, always seeking to help them get from “110%” to a more authentic 100%.

Guest Bryn Griffiths
Bryn's website
[email protected]

Send us a note about this episode. We'll reply and thank you on a future episode

Support the show

For a decade the Chartered Institute of Public Relations in the UK has been reporting on trends, issues, and challenges impacting the communications profession. What are the skills we need? What are the challenges we face? How much are we being paid? And is there pay equity yet? Institute President Jenni Field joins Stories and Strategies to talk about the 2020 Report released this summer.

Guest Jenni Field
President Chartered Institute of Public Relations
[email protected]
Link here to download a copy of the 2020 report

Send us a note about this episode. We'll reply and thank you on a future episode

Support the show