Public Relations Stories and Strategies

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Public Relations Stories and Strategies episodes

July 19, 2020 Tweeting a Social Movement - Black Lives Matter and its use of Twitter
Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action.
Guest Candice LaShara Edrington, Ph.D.
Assistant Professor of Strategic Communication, High Point University, North Carolina

[email protected]

Link to download Study
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16 min
July 12, 2020 Snake Oil in the PR business? Say it ain't so...
According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.
Guest Michelle Garrett
Garrett Public Relations, Columbus, Ohio
[email protected]
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21 min
July 05, 2020 COVID-19 Brand Pulse Report
Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing attitudes are changing our behaviours, and what brands should do about it.

Guest Nick Bond
Emotive Technologies
[email protected]

Download the Brand Pulse Report here
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18 min
June 29, 2020 Public Engagement: Finding Rumi's Field
Beyond the ideas of key messages and social media posts, there is a place for us to talk and listen to one another... I’ll meet you there. On this episode we speak with one of the most experienced public participation practitioners (and trainers) in Canada, about the power of engagement
Guest Gay Robinson
canadiantrainerscollective.ca
Link to IAP2 Spectrum
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21 min
June 22, 2020 The History (and Future) of Mass Media
Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and how those who truly understand the mediums are able to harness today’s technologies to make those personal impressions that last so much longer.
Guest Marty Forbes
Radiowise Inc
[email protected]
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23 min
June 14, 2020 Ready or Not... Here Comes the "Recovery"
Many have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get back to our lives, but are we ready for the recovery? And what does “recovery” look like?

Crisis Communications expert Amanda Coleman, former Director of Corporate Communications of the Greater Manchester Police, walks us through her Recovery Communication Readiness Assessment Guide.

Guest Amanda Coleman
Amanda Coleman Communications
[email protected]
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20 min
June 08, 2020 Culture Club - Looking Beyond Fit
For many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's the same for employees who should take this opportunity to step-back and decide if the company they work for is a fit for them.

Guest: Jolene Ondrik
Eye on Culture Inc.
[email protected]
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18 min
May 29, 2020 Why it's Important to be a Member of a Professional Communications Association
In a field of practice that features few certainties, there is this one - membership in a professional communications association will make you a better professional and help your career. In this episode, Sue Heuman of Focus Communications explains how.

Guest Sue Heuman, Master Communicator
Focus Communications
[email protected]
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16 min
May 22, 2020 Change-Up, the Modern Way to "Pitch" the Media
It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episode, award-winning journalist Tony Tighe takes us for a virtual tour of the modern newsroom and explains what does and doesn't work

Guest Tony Tighe
[email protected]
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23 min
May 18, 2020 Lights Camera Crisis!
"There were no exercises for the one in 100 year flood with a complete loss of the downtown core, the massive evacuation of 80,000 people from 26 communities, a power grid failure, the evacuation of the local Zoo, and a diesel train stalled above a river on a bridge that was about to fail."

In conversation before the 2020 health pandemic, Ben Morgan of the Centre for Crisis and Risk Communications joined us to talk about why preparation is critical and yet you're never fully ready for the real thing.

Ben Morgan, Centre for Crisis and Risk Communications
[email protected]

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25 min

About Public Relations Stories and Strategies

From the publisher's feed

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the…