Public Relations Stories and Strategies

Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional storytelling?  

This week we unpack the “Mamdani effect” how Zohran Mamdani is rewriting the rules of political communications with cultural fluency, TikTok charm, and unforgettable soundbites.  

Other topics, what are the comms implications of the Omnicom-IPG mega-merger, and what is the likely impact on agency identities, client retention, and the war for talent? 

From Alberta, Canada… a Teacher’s Stike and the Government is paying parents. Is that to help them manage or is it a PR bribe? Are there ethical implications here? 

Listen For

:34 What makes Mamdani a standout communicator?
3:10 Can Mamdani’s social strategy work outside NYC?
10:00 What’s the real impact of the Omnicom-IPG merger?
14:55 Is Alberta’s $30/day tactic good PR or spin?
18:49 Are PR communities key in turbulent times? 

The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel

We publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it’s no longer available.

Folgate Advisors

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Is attention the new currency? Politicians, brands, influencers, even your neighbor’s viral TikTok are all competing for the same scarce resource: your focus. 

But attention is slippery. It can make you a household name overnight and it can vanish just as quickly. 

In an age where algorithms decide what we see and artificial intelligence rewrites how we discover information, the fight for attention has never been more intense.

What happens when public relations and communications agencies find themselves at the same crossroads media once faced? How do you win attention when the competition is everything else in the feed? How do you turn fleeting visibility into lasting credibility? And how do you build narratives that not only go viral but endure?

Listen For

5:14 What is attention as a commodity in PR?

8:48 How has the attention economy changed branding?

11:22 What can PR learn from politics?

14:05 Are we paying too much for lost attention?

17:51 Are attention spans shorter or content louder?

18:53 Answer to Last Episode’s Question from Richard Bagnall

Guest: Mark Lowe, Third City

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The call for better measurement in public relations is not new. For decades, leaders in the field have warned that counting impressions, likes, and advertising value equivalents is not enough. Yet here we are, still leaning on the same empty numbers while the C-suite is asking for proof of outcomes that matter.  

The urgency has been with us for years, but too often the industry has not listened to its own advice.  

We aren’t listening to ourselves! 

Now, as budgets are cut and communications teams risk being sidelined, the pressure to finally get measurement right has never been greater. 

Richard Bagnall is recognized as one of the world’s foremost experts in PR measurement, past chair of AMEC, and co-creator of the Integrated Evaluation Framework. He has worked with global organizations from NATO to the World Bank and continues to remind practitioners that vanity metrics will not protect their budgets or their jobs.  

Listen For

4:48 Why does PR measurement matter now?
7:27 What are outputs, outtakes, and outcomes?
11:41 How do you measure with no budget?
14:05 What is “crawl, walk, run”?
18:40 Jonathan Mast’s answer to last episode’s question?

Guest: Richard Bagnall

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Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT, Gemini, and Perplexity shaping how people find information, the game is shifting to AEO (Answer Engine Optimization).

Instead of tricking algorithms, brands need to prove expertise, authority, and trustworthiness at every turn. To stay discoverable, we need to craft smarter prompts, produce content that actually engages, and choose the right AI tools for visibility. 

AI is rewriting the rules of credibility and your PR efforts might get left behind. 

Listen For

5:32 What’s the difference between SEO, AEO, and GEO?
8:32 Is Google losing its dominance in the search space to tools like ChatGPT?
11:24 Can AI-generated thought leadership be trusted?
13:28How should PR professionals train AI tools to deliver better content results?
18:19 Answer to Last Episode’s Question from Susana Mendoza

Guest: Jonathan Mast

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Getting Hispanic communications wrong is not just a slip. It can cost brands credibility, trust, and millions in wasted campaigns. Too often, companies think a simple translation is enough, only to find their carefully crafted message falls flat or even offends the very audience they are trying to reach. With more than 65 million Hispanics in the United States, representing one of the fastest growing and most influential communities, PR professionals cannot afford cultural blind spots.

In this episode Susana Mendoza, who helps brands authentically connect with Hispanic audiences, shares where campaigns most often go wrong, how to segment messaging without stereotypes, and why understanding generational and cultural nuances is critical to success. 

From Univision and Telemundo to influencers and radio, Susana lays out the media landscape and offers practical insights for PR teams navigating sensitive issues such as immigration, healthcare, and public safety.

Ask us for the Spanish version of this transcript

Listen For

4:38 Translation Traps & Cultural Missteps 

8:27 The Power of Spanish-Language Radio 

11:17 Can ChatGPT Really Translate Culture? 

15:38 Build Trust Before the Campaign Starts 

17:21 Answer to Last Episode’s Question from Jackson Wightman

Guest: Susana Mendoza

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What happens when your newsfeed becomes a battlefield?

In the US and UK, political leaders trade accusations, social media thrives on outrage, and communities are left simmering in distrust. What used to be disagreements over policy now look more like open hostility, with violence creeping closer to the center of public life. 

Attacks on lawmakers, threats to schools, and the killing of high-profile figures are no longer shocking outliers but part of a troubling pattern.

This episode asks a difficult but urgent question: how much of this violence is rooted in the way we communicate? Words frame identities, assign blame, and sometimes push people toward radical action. 

Sticks and stones may break bones… but in today’s world, it’s the words that are drawing blood. 

Listen For

3:17 Identity-Based Polarization

6:22 How Algorithms Divide Us

10:20 The Rush to Blame

14:49 Messaging That Can Prevent Violence

19:33 Teaching Kids to Resist Radicalization and Disinformation

Guest: Amy Pate

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Google Search still holds about 90% of global search volume as of mid‑2025, but change is underway as more users begin turning to AI. 

AI search is rewriting the rules of discovery, and PR needs to adapt. With ChatGPT, Gemini, and Perplexity each scraping different corners of the web, the old focus on big-name publications is no longer enough. The most influential sources may now be niche review sites, specialized forums, or content hubs you have never pitched. Knowing what each Large Language Model (LLM) values and how to optimize for it, is becoming a core PR skill.

In this episode, we explore how Answer Engine Optimization (AEO) is reshaping PR. From the rise of “dual websites” for humans and bots to the ethical tensions between LLMs and media outlets, we discuss how PR teams can rethink targeting, adapt content, and position clients for visibility in an AI‑first world.

Listen For

5:49 Dual Websites: One for Humans, One for Machines

8:39 LLMs as New Media Channels

11:38 What AI Tools Scrape (and Why It Matters)

14:45 Can Bots Get Past Paywalls? The Legal and Ethical Minefield

17:01 Answer to Last Episode’s Question From Heather Blundell

Guest: Jackson Wightman, Founder Proper Propaganda

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More women are now leaving the PR industry because of perimenopause and menopause than because of childbirth. 

That’s a staggering, often invisible, that’s shift happening right at the top. It’s not burnout or work-life balance pushing them out, but a phase of life that’s rarely acknowledged and even more rarely supported.

This episode is an unflinching conversation about the real pressures senior women face. 

Why is menopause still a taboo topic at work? 

How misunderstood are its impacts on confidence, performance, and retention? 

And what must organizations and agencies do to support their best talent before they quietly walk away?

 Listen For

4:22 The Invisible Workplace Crisis

7:01 The “Rush Hour” of Women’s Lives

10:01 Emotions, Gender, and Professionalism

13:37 Finding Balance in Psychological Safety

18:53 Answer to Last Episode’s Question from Fred Cook

Guest: Heather Blundell, CEO Grayling

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PR really is at a crossroads… we’ve got old playbooks and new players coming in who want to change the rules. 

In its report Mind the Gap, USC’s Center for Public Relations reveals sharp divides between Gen Z and older professionals on everything from AI and hybrid work to media influence and corporate purpose.  

While Boomers and Gen X cling to the belief that human creativity will always be irreplaceable, Gen Z is charging ahead, optimistic about technology, eager for flexibility, and expecting brands to stand for something more than just profit. But will that energy survive once they step into leadership — or will they, too, get swallowed by the system?

In this episode, we sit down with Fred Cook, Director of USC’s Center for Public Relations and author of the Mind the Gap report, to explore whether we’re training young professionals for a world that no longer exists. Are we too obsessed with purpose and not focused enough on performance? Are old myths about PR holding us back? And most importantly — can Gen Z avoid the mistakes their predecessors made, or are they destined to repeat them? 

Listen For

3:04 The Weight on Gen Z’s Shoulders

5:15 Communicating Across Generations in a Fragmented Media Landscape

8:08 Polarization as a Business Model

12:02 The Death of Corporate Purpose?

17:56 Answer to Last Episode’s Question From Guest Ayeni Samuels

Guest: Fred Cook, Director USC Center for Public Relations

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Mind the Gap Study

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Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms.  

Despite Africa’s complexity, diversity, and economic importance, key decisions — including PR, marketing, and tech strategies — are still shaped in places like New York and London, often without African expertise or context. 

Ayeni shares his personal journey as a Nigerian entrepreneur building a pan-African and international PR firm, highlighting both the structural barriers (like bias, access to capital, lack of representation) and the opportunities (especially in areas like AI and local innovation).

Listen For

4:15 The Africa Strategy Mistake Global Brands Keep Making

7:41 The Case for Local Advisors

12:36 PR Prejudice: The Hidden Hurdles African Firms Face Abroad

16:30 Africa Has Talent, But Not Opportunity

17:10 Answer to Last Episode’s Question from Guest David Gallagher

Guest: Ayeni Adekunle Samuel

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