Are you an architecture firm owner? In today's ArchitectCEO update, you'll discover the parable of the pulled back muscle. Recently I sprained my back while lifting weights. In the past, I've thought the culprit was a weak lower back muscle, but now I know this isn't the case.

In today's video you'll discover the true cause of the pulled back muscle, and how the princple I share in today's ArchitectCEO update relates to your success as a small architecture firm owner.

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