Sponsored by TrackableMed

What separates companies that innovate and grow, vs innovate and die? It comes down to feedback and the product lifecycle. And there are key ways you can improve the customer experience from day one that will help the dominoes fall in your direction.

In this week’s episode, sponsored by TrackableMed, we’re joined by Joseph Authement. He’s the Western area VP of Echo Health and has been a medical device commercial leader for 20 years. In the interview, Joseph revisits mistakes he witnessed early in his career and how they served as valuable lessons moving forward. We also discuss the challenges salespeople face daily, the importance of discovery and re-discovery within your sales and marketing processes, and how to make every customer feel like their experience is tailor-made just for them.

Listen for more on:

• Learning from early adopters
• Using data to tap into customer mindsets
• The power of listening to every customer’s pain points before sharing product benefits
• How to position past failures as lessons for the future
• Constantly updating your playbook to continue winning

Resources from this episode: 

• Get the free MedTech Talk Tracks for Action
• Barbarians to Bureaucrats
• Crossing the Chasm
• Zone to Win
• The Jolt Effect
• Challenger Sale

Social Media: 

• Connect with Joseph on LinkedIn
• Connect with Zed on LinkedIn
• Connect with Clark on LinkedIn