Like Rejoice, Annika Haataja from Seeker Digital believes in the power of the brand, and she believes that brand should be central to everything that you do.

Annika says: “Make brand SEO a firm part of your analysis and strategy.

Consider brand almost as a superpower for websites and companies. I would count it as one of the three main pillars that can give you a huge competitive advantage.

The first pillar is topical authority, which is about content and content marketing within SEO. The second pillar is link authority, and the third pillar is definitely brand. Although brand is part of both of those other elements, there are ways that SEOs can analyse it and make it a firm part of their strategy.

Read the full transcript of Annika's interview at https://majestic.com/seo-in-2025/annika-haataja