Should you run paid podcast ads to grow your show? In this episode, we break down the ins and outs of podcast ads to help you decide if they're worth the investment. 

We'll cover the best types of podcast ads, the ones to avoid, and whether paid ads are right for you. Get the inside scoop on the most effective ad types, pros and cons of organic vs. paid growth strategies, and how to gauge the accuracy of targeting algorithms so you can track your ad performance. 

If you're considering paid podcast ads, this episode is chock-full of the clarity and practical advice you need. Oh, and your wallet will thank you. Hit play and let's make your business bingeworthy.

0:12 - Should You Run Podcast Ads?

3:22 - Organic vs. Paid Strategies: What's Better for Podcast Growth?

6:48 - The Best Time to Start Running Podcast Ads

10:40 - Types of Podcast Ads and Their Pros and Cons

17:02 - Do This BEFORE Running Podcast Ads

20:10 - Why Bigger Download Numbers Aren't Always Better

Special thanks to Laura, host of Grandparents Raising Grandchildren, for submitting today's question!


→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.

Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025

Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ


©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.