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Episode #1176: Day two of Q4 Strategy Week brings social media powerhouse Russell Richardson — aka Russ Flips Whips — to talk about how dealers can turn content into car deals. He shares real-world results, easy-to-start strategies, and why empowering your people might be your best Q4 move yet.

Show Notes:

• Q4 is the best time to make an ask — if you’ve spent the year giving value through social media, now’s when it pays off.
• One trained team created 4M+ impressions and over 60 car sales with one incentive-based video campaign.
• Empowering every team member to post multiplies reach faster than paid ads ever could.
• “Older” sales pros are thriving on TikTok — customers connect with people who look and sound like them.
• If you’re just starting: post one video per workday on Instagram, Facebook, YouTube, and TikTok. Consistency beats perfection.
• Even if it doesn’t generate leads, it builds communication skills and confidence on the floor.
• Concerned about brand control? Russ says it best: “Why wouldn’t you think of all the things that could go right?”

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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