The Salesman.com Podcast

Q/A: Should You Sell on Emotions or Logic? Is Storytelling Still Relevant in Sales?

Listen Later
Summary

In this episode of The Salesman Podcast, Will and Liam delve into the emotional aspects of sales, emphasizing the importance of understanding buyer emotions while maintaining a logical approach.

They discuss the strategic use of storytelling in sales conversations, highlighting the need for relevant anecdotes that resonate with prospects. The conversation also explores the impact of AI on the sales process, stressing the importance of human input and expertise in leveraging AI tools effectively.

Takeaways
  • Emotions play a significant role in buyer decisions, but logic is crucial for closing deals.
  • Sales conversations should balance emotional engagement with logical reasoning.
  • Storytelling in sales should be relevant and focused on customer experiences.
  • Using anecdotes can build trust and rapport with prospects.
  • AI tools can enhance sales processes, but they require human insight to be effective.
  • Sales cycles influence the reliance on emotion versus logic in decision-making.
  • Building a repository of customer stories can aid in sales conversations.
  • Understanding the buyer's deep desires is key to effective sales communication.
  • Salespeople should focus on educating buyers about the transformation they can expect.
  • The effectiveness of AI in sales depends on the quality of input provided by the salesperson.

    •  

     

    The post Q/A: Should You Sell on Emotions or Logic? Is Storytelling Still Relevant in Sales? appeared first on Salesman.com.

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Salesman.com PodcastBy Salesman.com
    • 4.6
    • 4.6
    • 4.6
    • 4.6
    • 4.6

    4.6

    237 ratings

    More shows like The Salesman.com Podcast

    View all
    The Advanced Selling Podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers

    The Advanced Selling Podcast

    348 Listeners

    Sales Gravy: Jeb Blount by Jeb Blount

    Sales Gravy: Jeb Blount

    573 Listeners

    The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. by Brian Burns

    The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

    1,120 Listeners

    The Cardone Zone by Grant Cardone

    The Cardone Zone

    3,917 Listeners

    The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving by FirmsConsulting.com & StrategyTraining.com

    The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

    106 Listeners

    Sales Influence Podcast by Victor Antonio

    Sales Influence Podcast

    323 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,373 Listeners

    Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

    Think Fast Talk Smart: Communication Techniques

    785 Listeners

    Sales Logic - Selling Strategies That Work by Sales Logic Podcast

    Sales Logic - Selling Strategies That Work

    60 Listeners

    30 Minutes to President's Club | No-Nonsense Sales by Armand Farrokh & Nick Cegelski

    30 Minutes to President's Club | No-Nonsense Sales

    387 Listeners

    Next Level Podcast with Jeremy Miner by Jeremy Miner

    Next Level Podcast with Jeremy Miner

    140 Listeners

    The Sales Management. Simplified. Podcast with Mike Weinberg by Mike Weinberg

    The Sales Management. Simplified. Podcast with Mike Weinberg

    257 Listeners

    Marketing Made Simple by Powered by StoryBrand

    Marketing Made Simple

    291 Listeners

    Andy Elliott's Elite Mindset Motivation and Sales Training by Andy Elliott

    Andy Elliott's Elite Mindset Motivation and Sales Training

    153 Listeners

    Pitch Me Podcast by Kayvon Kay

    Pitch Me Podcast

    26 Listeners