In this episode of CD Voice, we take a deep dive into the rising trend of emotional consumption among young people in China—a shift from buying for utility to buying for happiness. Drawing from the 2024 Fudan Youth Mentality Survey, this episode explores how purchases now reflect not just needs, but emotional desires—offering comfort, companionship, identity, and even healing. From blind boxes to AI companionship,squishy toys to immersive experiences, the hosts unpack how these new consumption habits are shaped by social pressure, mental health awareness, and the digital era.

Besides, in this episode we also learn how emotional consumption is transforming entire industries—from retail and tech to pet care and cultural tourism—blurring the line between material goods and emotional services. In an age where buying is increasingly about belonging, expression, and well-being, this is a conversation you don’t want to miss.

Enjoy the episode, and may your next purchase bring you a little joy!