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We’ve all been on the “bad” of marketing. Have been subjected to intrusive and unskilled attempts at trying to convince us of something. It raises your hackles; it should.
Lots of us mistake advertising for marketing. But these two, which related, are different. Marketing is about how you communicate, how you represent your authentic self to the world, and how to better understand others so you can see if you might be able to help.
If your patients knew what your marketing plan was, would they still be willing to see you? If you can answer yes, then you’re probably on firm footing.
And the good news is there has never been a better time to connect with the people that are already looking for someone like you.
Listen in to this conversation dialing in your digital marketing mojo and learning to enjoy the process.
How we make sense in clinic is not as simple as ticking items off a list. It’s more than mentally sorting through the models, theories, admonitions from our teachers and some chatter from a recent glimpse at Facebook.
While the theories and mental models we crafted through our experience have a place in clinic, there is also the experience of sensing without a story being attached. If we are attentive and quiet enough there is something that arise in our mind, before the label of “it’s that!” gets attached to our experience. Sometimes we can have an experience in clinic that does not yet have words attached to it.
In this discussion we explore perceiving, thinking, evidence and sensing. Listen into this conversation on how we make sense at the edge our unfolding clinical experience.
Head on over to the show notes page for more information about this episode and for links to the resources discussed in the interview.
It is easy to think of Chinese medicine as a clear step by step process of diagnosis and treatment, but it does not always go that way in clinic. It can take time for a diagnosis to clarify, and then there is the level of skill we bring to treatment. It’s a process that reveals itself as we go. And while it is easy to look back and see the solid stepping stones that lead to a successful treatment; that clarity can be quite elusive while in the middle of the process.
In this episode we discuss the experience of learning from our patients and clinical encounters. How diagnosis is not a series of boxes to check, but rather a process that emerges and clarifies as we engage with our patients and how they respond to our treatments.
Listen in to this conversation with long time practitioner Sharon Weizenbaum as we explore the art of diagnosis and how the way we bring ourselves to the clinical encounter is an essential element of the treatment process.
Head on over to the show notes page for more information about this episode and for links to the resources discussed in the interview.
The textbooks tell us that sinew channels are important in the treatment of pain and musculoskeletal issues and they are accessed through the jing-well points. But beyond that not much else is said.
In this conversation we investigate the channel sinews from both the Chinese medicine and western functional anatomy and physiological perspectives. This gives us a more nuanced look into how structure influences function and it further helps to illuminate channel theory and its profound impact on both organ function and channel based issues.
Listen in to this conversation on how the tensegrity of the sinews and fascia influence health, movement and wellbeing.
Head on over to the show notes page for more information about this episode and for links to the resources discussed in the interview.
The textbooks tell us that sinew channels are important in the treatment of pain and musculoskeletal issues and they are accessed through the jing-well points. But beyond that not much else is said.
In this conversation we investigate the channel sinews from both the Chinese medicine and western functional anatomy and physiological perspectives. This gives us a more nuanced look into how structure influences function and it further helps to illuminate channel theory and its profound impact on both organ function and channel based issues.
Listen in to this conversation on how the tensegrity of the sinews and fascia influence health, movement and wellbeing.
Head on over to the show notes page for more information about this episode and for links to the resources discussed in the interview.
It’s not hard to study acupuncture these days. A quick internet search will bring up plenty of choices. But back in the 1980’s, it was a different story.
Our guest, like many of us, did not set out to become an acupuncturist. It was a process of fortuitous circumstances that opened those doors.
Listen into this conversation that covers some of the early days of acupuncture in New York City at the beginning of AIDS epidemic.
Head on over to the show notes page for more information about this episode and for links to the resources discussed in the interview.
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