Todd Ballard is the former Chief Marketing Officer at GoPro. During his nine years there, he was instrumental in elevating the brand to global recognition and choosing which athletes the company sponsored. In this conversation, he tells Payson and Justin what drew him to GoPro long before it was a household name, why passion is more important that fame when it comes to sponsored athletes, and why he chose to leave GoPro after so many successful years there. They also talk about impostor syndrome, business pressures, and the parallels between professional sports and high level companies. They also swap jokes, argue over favorite snacks, and hear the one story that’s impacted Todd the most in his career. 

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YouTube: Payson McElveen