Breaking Sales

Questions That Build Trust with David Thompson


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Are you guilty of making your prospect feel like the subject of an interrogation? David Thompson, an interrogation and interview expert, shares his experiences teaching the FBI and law enforcement how to build trust through non-confrontational questions. Imagine interrogating a suspect hell bent on avoiding any admission or prosecution and your job is to build enough trust so they confess to the crime. It can feel the same way with a prospect when you know you can help, but they refuse to see it. Listen in as Dan and David dive into the mindset and types of questions required to break your prospect from the prison of their biases.

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Breaking SalesBy Dan Lappin

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