Seize the Yay

Rachael Sarra // From sixth Spice Girl to symbolism, storytelling and starting Sar.ra


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I only met today’s guest in person recently, but we happen to share the same management which basically makes us family (big shout out to Gen and her team at Day Management) and I’d separately been a great admirer of her work since long before then. Rachael Sarra is a contemporary Aboriginal artist and designer from Goreng Goreng country whose work is a powerful tool for storytelling, change making and spreading the yay.


Crashing right through the dot painting stereotype and challenging society’s perception of Aboriginal art and identity, Rachael’s style is uniquely energetic, engaging and colourful. She pushes art to new boundaries from being projected onto the William Jolly Bridge to the packaging of some incredible brand collaborations like Matrix Hair which you’ll hear about as well as The Body Shop and How We Roll Co. I found out, however, that she originally hoped to be the sixth Spice Girl until I planted a big fat nay to yay all over that – this was also my first time as an accidental killjoy and probably a hint at how much fun we had going off on random tangents between exploring her pathYAY to date. She is another great example that what you advocate for might not be trendy until it is but the change makers are the ones who stick with it anyway. I love this woman and everything she's about and hope you do too.


MATRIX TOTAL RESULTS MIRACLE CREATOR SPRAY


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Seize the YayBy Sarah Davidson

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