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Happy hump day! Today, we’re covering how Ram is set to enter the EV truck fray, how Tesla is prepping to move inventory with a new round of incentives and how Home Depot allegedly changed prices on consumers between the aisle and the register.

Announcement

• Upcoming ASOTU Edge Webinar on Wed September 25 at 2PM - Don’t Miss The Signals! How Unresolved Complaints Turn Into Compliance Nightmares with the Association of Finance and Insurance Professionals and DealerResolve
• Vincue Unleashed Sept 23-25 - ATAE Comms Nov

Show Notes with links:

• Ram is preparing to make a strong entrance into the electric vehicle (EV) market. With the 1500 REV set to arrive in 2025, followed by the range-extended 1500 Ramcharger, Ram aims to blend innovation with practicality.
  • The 1500 REV, Ram's first fully electric pickup, offers a standard 168 kWh battery with up to 350 miles of range and an optional 229 kWh battery pack targeting 500 miles.
  • The 1500 Ramcharger, set for 2025, is an electrified model with a range-extending 3.6L V-6 engine and a generator. The vehicle promises 663 horsepower and over 615 lb-ft of torque, with a towing capacity of 14,000 lbs.
  • Ram is looking ahead to the future of heavy-duty pickups, with next-gen 2500 and 3500 models expected around 2030.
  • Bob Broderdorf, former Ram global operations officer, now Jeep North America head, said, "Everybody can throw down a big range, etc. OK, do it while towing with payload. That is what we're trying to drive home.”

• Known for its end-of-quarter discounts, Tesla has rolled out significant financing incentives to ramp up sales and clear inventory with new offers across its lineup.
  • Tesla is offering 0% down payment and a low 2.49% APR on Model 3 and Model Y, with rates dropping to 1.99% with a small down payment.
  • The promotion runs until September 30, coinciding with the end-of-quarter sales push.
  • Tesla has also reintroduced a referral program offering a $1,000 discount on new vehicles.
  • Every Tesla model has some sort of incentive attached to it, except the Cybertruck
  • Analysts expect these promotions to boost U.S. sales, though demand in China and Europe remains sluggish.

• Home Depot is settling a lawsuit for almost $2 million after being accused of overcharging customers due to "scanner violations" in California, where ​​advertised shelf prices were not the same when scanned at the register.
  • The retailer denies wrongdoing but negotiated a settlement of $1.7 million in fines and $277,251 in restitutions.
  • Home Depot must implement a price accuracy program to ensure shelf prices match those at the register, with a ban on increasing prices during weekends. They will also provide employee training and more internal audit

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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