The Unofficial Shopify Podcast

Rand Fishkin on SEO for Ecommerce Websites

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One of the most misunderstood aspects of any online business is SEO. (And that’s for several reasons that I could do an episode on alone but I won’t.) Instead, we talk to a guest that I’m honored to have, Rand Fishkin

Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account.

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Learn:
  • Why Wikipedia talks about his mustache
  • How he would market an ecommerce business
  • Which is more important: on-site SEO vs backlinks
  • How should eCommerce stores deal with duplicate content?
  • Is performance important?
  • Why four star reviews are better than five star reviews
  • The ​_one_​ piece of eCommerce SEO misinformation out there you need to know
  • Rand's #1 tip for The Unofficial Shopify Podcast.
    • Links:
    • Rand blogs at https://moz.com/
    • Rand will answer your questions on Twitter: https://twitter.com/randfish
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      The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda
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