Alicia Scott was working in the fashion industry when she noticed that black models were bringing their own makeup to set. When she asked why, she had a lightbulb moment: there weren’t good makeup options for women of color that matched their skin tones—and Range Beauty, “clean beauty for the forgotten shades,” was born. This week, Bobbi and Alicia talk about how she started her business with just $150, why it’s important to think long-term as an entrepreneur, and the important mission to increase representation in the beauty industry.

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