This week, we're chatting with Sidewalker Daily Co-Founder Nina Zadeh.  Nina spends her days creating strategic content, coming up with creative ideas to help Sidewalker clients stand out and reach their goals, and working with brands, influencers and creators on their businesses. Nina has been working in the influencer space for over 8 years and sheds light on market trends and the growth of the industry. Here's a peek at what we cover in this episode:

[00:05:15] - Nina walks us through her background from her undergrad at Boston College to her MBA, consulting for a PR agency, managing influencer campaigns for the Costa Rica Tourism Board, hotels, and more. She addresses common misconceptions about the influencer space, discusses the concept of creators as brands, and explains how brands should be weighing the impact of paid ads vs influencer relationships with current consumer behavior.

[00:21:51] - Nina shares unique ways to work with influencers with different objectives (beyond traditional sponsored social media posts), how influencers can exercise their thought leadership to amplify a brand, and how we're re-defining the term "influencer" in the industry.

[00:29:03] - Nina breaks down her love for YouTube Shorts, her experience posting, and how a brand can jump into the mix to streamline social media operations across platforms.

[00:33:48] - Nina explains how creators can step up and stand out to brands with customized pitches, and shares the importance of keywords.

[00:40:47] - Nina dives into the new world of influencer assistants and predicts we'll see more and more.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Nina's episode:

How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List

Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate

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