In a follow-up series to the wildly popular What's Making Headlines, hosts Phil Tarrant and Tom Panos discuss the hard-hitting topics relevant to real estate that others might shy away from. Phil and Tom chat all about the buyer experience with Momentum Media director Alex Whitlock. Alex shares his own recent negative experience, kicking off a must-listen discussion about best practices for agents who are handling buyer offers. The trio talk about transparency and managing vendor/buyer expectations and chat through strategies to keep all potential parties to a transaction happy – even when people miss out. They also look at the negative flow-on effects bad buyer experiences can have on an agent's brand and why agents can't discount the impact of unsuccessful buyers on their future business. Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.