Today's RealTrending podcast features Dan Elsea, president of Real Estate One, a RealTrends 500 brokerage. Elsea's company is in its fourth generation of family leaders. Elsea and his broker Stuart have led through many different housing markets and seen new competitors come into the business. The key to success, says Dan, is to be flexible in your business model and services that you offer.

Dan discusses how his company and business model have evolved over the years, how they are open to experimenting with agent compensation and consumer services and the flexibility he thinks is required to remain competitive in today's real estate world.

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The RealTrending podcast features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.