What separates a great sales call from a failed one? Often, it’s the ability to build rapport and truly understand the client’s motivation.

In this episode, Dale Archdekin and Brian Curtis break down a real sales call to uncover what went wrong—and how agents can do better. From asking open-ended questions to staying engaged with clients who seem disinterested, they share the strategies that turn conversations into lasting relationships.

🎯 Key Takeaways:

✅ Why building rapport is the foundation of every sales call

✅ How to handle soft “no’s” without taking them personally

✅ The warning signs of disinterest (and how to fix them)

✅ How open-ended questions create deeper conversations

✅ Why client motivation matters more than pushing the product

✅ How mistakes in sales calls can become learning opportunities

✅ The importance of adapting your strategy to client responses

✅ Why first-time buyers need extra support and guidance

✅ How persistence and adaptability lead to more closed deals

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