When real estate deals go sideways, it’s usually not the price; it’s the missing context: who, where, when, why, what, and how much.

In this episode, we unpack the critical questions that drive smarter decision-making in property sales. You’ll learn how to run a clean discovery that surfaces the full picture of who’s moving, where they’re going, when the timeline hits, why they’re transacting, what matters most, and how much they can truly spend so your communication is clear and your transactions stay on track.

🎯 Key Takeaways:

✅ Cover the 6 essentials: who, where, when, why, what, how much

✅ Don’t fixate on the “what" - get the full story or risk confusion

✅ Clarify who’s moving and who’s involved in decisions

✅ Nail the why behind buying or selling to guide property fit

✅ Confirm timelines so expectations stay realistic

✅ Validate budget and financing - “how much” drives options

✅ Ask if they need to sell another property first

✅ Translate “we want space” into measurable criteria (acres, location, commute)

✅ Document everything as ambiguity kills momentum in transactions

✅ Effective communication is the backbone of smoother closings

🚀 Want a tighter discovery flow? Use our 6-question checklist on your next client call and compare the clarity you get.

👉 If this helped, HIT LIKE, drop a COMMENT with the question you’re adding to your script, and SUBSCRIBE for weekly breakdowns on real estate communication and transaction strategy.

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