Welcome to Real Estate Success Stories!

What happens when a leader prioritizes process mastery over lead volume? Allison didn't scale her business to over 320 units in 2025 by following the crowd. She did it by implementing a "Pause and Convert" protocol and obsessing over the fundamental skills that allow agents to truly excel. 

In this high-energy conversation with host Leo Pareja, Allison breaks down her journey from cold-calling out of a phone book to dominating her market through accountability and extreme focus. From her unique "Wildlife Resilience" approach to her insights on why moving from admin to agent is a goldmine for growth, this is the essential blueprint for professionals ready to transform their lead flow into a high-converting empire. 

The takeaway? Real estate success is about mastering the conversation and building a culture where conversion is the only metric that matters.

Why Watch?

✅ The "Pause and Convert" Rule: Learn the strict system that ensures agents maximize every opportunity before getting new leads.

✅ From Side-Hustle to 320 Units: Discover how Alison transitioned from locomotive sales to a real estate powerhouse.

✅ The Admin-to-Agent Pipeline: Why your next top producer might already be working inside your business.

✅ The 90-Day Sprint: The exact onboarding process that helps new agents secure three transactions in their first three months.

⏱️ Chapters:

• [0:00] – The Comparison Trap: Chapter 1 vs. Chapter 10
• [3:02] – Waking Up at 4 AM: Closing 25 Units While Working a Full-Time Job
• [7:19] – The Pivot: Moving from Corporate Security to Unlimited Potential
• [13:06] – Scaling Back to Lead: Reducing Personal Production to Grow the Team
• [17:19] – The Math of Success: Why High-Level Sales Beats the C-Suite
• [20:18] – 35% Conversion Secrets: Mastery of the Basics
• [23:00] – The "Five Leads Then Pause" Protocol
• [28:44] – Why New Agents Flourish in a Team Environment
  
  

🌐 Follow eXp Realty on social media:

• Facebook: eXp Realty
• Twitter: @eXpRealty
• Instagram: @eXpRealty

🌐 Follow our host on social media:

• Instagram: @leopareja

🌐 Follow our guest on social media:

• Instagram: @realestateandrehab
• Facebook: https://www.facebook.com/thegrecogroupbft 
• LinkedIn: https://www.linkedin.com/in/allison-greco-45486258 

About Real Estate Success Stories with Leo Pareja

Join host Leo Pareja, CEO of eXp Realty, as he delves into the exciting world of real estate with top producers from around the globe. Each episode offers exclusive, in-depth interviews with industry leaders who reveal their journeys, strategies, and tactics for achieving unparalleled success in their local real estate markets and beyond.

🔔 Subscribe to stay updated: Don't miss out on the latest insights and stories from the best in the business. Click the subscribe icon to get notified when new episodes drop.

🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

💬 Join the conversation: We love hearing from you! Leave your comments below, and let us know what topics you want to hear about or questions you have for our guests. Your feedback makes our show even better!

📢 Share with your network: If you find our episodes valuable, please share them with your colleagues and friends in the real estate industry. Let's grow and learn together!

Thank you for tuning in to Real Estate Success Stories! See you next week!

The Tribe Mentality: How Brett Sikora Built a 1,400-Unit Powerhouse.

What happens when a team leader shifts from management to true vision and leadership?

Meet Brett Sikora. He didn't build one of the most productive organizations in the country by accident. He did it by mastering the "Tribe" mentality and obsessing over the operational standards that allow agents to thrive. In this inspiring conversation with host Leo Pareja, Brett breaks down his journey from early struggles in 2008 to dominating the market through consistent growth and financial clarity.

From his innovative "Rental-to-Sales" bridge to his insights on why high-level mentorship is the key to scaling, this is the essential blueprint for agents ready to move from a solo business to a massive enterprise.

The takeaway? Real estate is about building a high-performance tribe where everyone’s success compounds to create a legendary business.

Why Watch?

✅ Resilience to Results: See how Brett turned early career hurdles into the foundation for a 1,400+ unit organization.

✅ Tribe Culture: Discover why building a "Tribe" creates more loyalty, energy, and production than a traditional team model.

✅ The Enterprise Blueprint: Learn the structural differences between a small team and a mega-enterprise that runs with precision.

✅ Weight Class Dominance: How to categorize your business so you can stop competing and start leading your specific market segment.

✅ The Power of Development: Why focusing 70% of your energy on agent growth and value creation is the ultimate shortcut to scaling.

⏱️ Chapters:

• [00:00] – The Hook: Moving from Team to Enterprise
• [00:52] – Overcoming Early Setbacks: The 2008 Pivot
• [05:08] – The $100K Rental Secret: Building the Bridge to Sales
• [11:30] – Rising Above the Noise: Lessons in Financial Clarity
• [17:22] – The Vision: Why Leadership is a Full-Time Commitment
• [22:50] – Creating a "Tribe" Culture for Long-Term Success
• [29:32] – Understanding Weight Classes: How to Scale Properly
• [36:05] – The Future: Agent Development & Team Leader Academy
  
  

🌐 Follow eXp Realty on social media:

• Facebook: eXp Realty
• Twitter: @eXpRealty
• Instagram: @eXpRealty

🌐 Follow our host on social media:

• Instagram: @leopareja

🌐 Follow our guest on social media:

• Instagram: @brett.sikora
• Facebook: https://web.facebook.com/bretthsikora 
• TikTok: https://www.tiktok.com/@brett.sikora 
• LinkedIn: https://www.linkedin.com/in/brettsikora 

About Real Estate Success Stories with Leo Pareja

Join host Leo Pareja, CEO of eXp Realty, as he delves into the exciting world of real estate with top producers from around the globe. Each episode offers exclusive, in-depth interviews with industry leaders who reveal their journeys, strategies, and tactics for achieving unparalleled success in their local real estate markets and beyond.

🔔 Subscribe to stay updated: Don't miss out on the latest insights and stories from the best in the business. Click the subscribe icon to get notified when new episodes drop.

🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

💬 Join the conversation: We love hearing from you! Leave your comments below, and let us know what topics you want to hear about or questions you have for our guests. Your feedback makes our show even better!

📢 Share with your network: If you find our episodes valuable, please share them with your colleagues and friends in the real estate industry. Let's grow and learn together!

Thank you for tuning in to Real Estate Success Stories! See you next week!

Welcome to Real Estate Success Stories!

The Anti-Algorithm Approach: How Julie Derochers Built a 500-Unit Empire on "Love."

What happens when a top-tier producer stops feeding the third-party lead beast and doubles down on people?

Meet Julie Derochers. She didn't scale to the Top 5 in Minnesota using cookie-cutter scripts or cold calls. She did it by perfecting the art of the "Flywheel of Love." In this candid conversation with host Leo Pareja, Julie breaks down exactly how she automated gifting, event planning, and client care to build a business where 75% of revenue comes from referrals.

From her intense "15-sign" open house strategy to her controversial advice on why you need an Admin before a Buyer's Agent, this is a blueprint for agents who want to match their natural talents with massive scale.

The takeaway? Deep connection isn't just a nice-to-have, it’s the most profitable business model in real estate.

Why Watch?

✅ The Lead-Buying Trap: Discover why Julie’s team deliberately transitions agents off paid leads within five years to focus 100% on organic referrals.

✅ The 15-Sign Strategy: Learn the specific, replicable open house system that builds instant visibility by deploying up to 15 signs on major roads.

✅ First Hire Secrets: Why you must hire admin and marketing support to manage client contact before ever thinking about hiring a buyer's agent.

✅ Systematized Celebration: Discover the "Party Program" where marketing staff handle all planning and invites to make client events plug-and-play for agents.

⏱️ Chapters:

• [00:00] - The 500-Unit Secret: No Third-Party Leads
• [05:11] - The 15-Sign Open House Strategy
• [10:23] - Why 75% Referral Business is the Only True "Flex"
• [13:56] - Systematizing Love: The Party & Gifting Program
• [19:11] - The Fatal First-Hire Mistake Most Agents Make
• [24:16] - Terminating Generic Marketing: Personalization Over Noise
• [33:14] - Stop Cold Calling: Finding a Model That Fits Your DNA
  
  

🌐 Follow eXp Realty on social media:

• Facebook: eXp Realty
• Twitter: @eXpRealty
• Instagram: @eXpRealty

🌐 Follow our host on social media:

• Instagram: @leopareja

🌐 Follow our guest on social media:

• Instagram: @drealtyg
• Facebook: https://www.facebook.com/DrealtyG

About Real Estate Success Stories with Leo Pareja

Join host Leo Pareja, CEO of eXp Realty, as he delves into the exciting world of real estate with top producers from around the globe. Each episode offers exclusive, in-depth interviews with industry leaders who reveal their journeys, strategies, and tactics for achieving unparalleled success in their local real estate markets and beyond.

🔔 Subscribe to stay updated: Don't miss out on the latest insights and stories from the best in the business. Click the subscribe icon to get notified when new episodes drop.

🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

💬 Join the conversation: We love hearing from you! Leave your comments below, and let us know what topics you want to hear about or questions you have for our guests. Your feedback makes our show even better!

📢 Share with your network: If you find our episodes valuable, please share them with your colleagues and friends in the real estate industry. Let's grow and learn together!

Thank you for tuning in to Real Estate Success Stories! See you next week!

Welcome to Real Estate Success Stories!

In this episode of Real Estate Success Stories, host Leo Pareja dives into the journey of Chandra Vennapusa, an elite producer who didn't just "dabble" in real estate while working at Amazon, he absolutely dominated.

What happens when a high-level tech executive brings a corporate "customer obsession" mindset to the streets? Chandra breaks down how he closed 60 transactions in his first year while balancing a global corporate career and a young family, eventually scaling to over 100 deals a year through pure efficiency and word-of-mouth.

He shares his experience in new construction, revealing how he turned simple property visits into high-conversion group seminars. Chandra also peels back the curtain on his "weaponized data" negotiation tactics that force builders to cough up massive credits and upgrades for his clients.

If you’re ready to stop making excuses about "not having enough time" and start building a multi-state real estate empire, this episode is your blueprint.

Why Watch?

✅ The 60-Deal First Year: Discover the exact schedule Chandra used to close 60 homes while still working at Amazon.

✅ The New Construction "Seminar" Hack: How to stop wasting time on individual showings and start meeting multiple buyers in two-hour windows.

✅ Weaponized Data Negotiation: Learn the specific builder inventory metrics Chandra uses to force price drops and hidden credits.

✅ The $0 Marketing Empire: Why Chandra hasn't spent a dime on traditional ads and relies purely on reputation and word-of-mouth.

✅ The Virtual Expansion Blueprint: How he successfully scaled his business from Washington to Texas by following client migration patterns.

✅ The WhatsApp Relationship System: The high-touch method he uses to keep 900+ clients "obsessed" with his service without gifts or events.

⏱️ Chapters:

• [00:00] – From Amazon Tech to Real Estate Titan
• [02:26] – Closing 60 Deals in Year One: The Brutal Truth
• [03:47] – The "Group Tour" Strategy: Scaling Your Time
• [09:42] – How to Bully Builders: Advanced Negotiation Tactics
• [14:03] – Upgrades That Matter: Saving Your Client Thousands Upfront
• [17:09] – Expanding to Texas: The Migration Strategy
• [20:55] – Moving Dirt: Dominating the Commercial Land Market
• [25:16] – 95% Retention: The "Customer Obsession" System
• [30:22] – Instagram vs. Facebook: The Future of the Business
  
  

🌐 Follow eXp Realty on social media:

• Facebook: eXp Realty
• Twitter: @eXpRealty
• Instagram: @eXpRealty

🌐 Follow our host on social media:

• Instagram: @leopareja

🌐 Follow our guest on social media:

• Instagram: @chandrakaladharvennapusa
• Facebook: https://www.facebook.com/ChandraKaladharVennapusa/ 
• LinkedIn: https://www.linkedin.com/in/chandra-kaladhar-vennapusa-3296401/ 

About Real Estate Success Stories with Leo Pareja

Join host Leo Pareja, CEO of eXp Realty, as he delves into the exciting world of real estate with top producers from around the globe. Each episode offers exclusive, in-depth interviews with industry leaders who reveal their journeys, strategies, and tactics for achieving unparalleled success in their local real estate markets and beyond.

🔔 Subscribe to stay updated: Don't miss out on the latest insights and stories from the best in the business. Click the subscribe icon to get notified when new episodes drop.

🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

💬 Join the conversation: We love hearing from you! Leave your comments below, and let us know what topics you want to hear about or questions you have for our guests. Your feedback makes our show even better!

📢 Share with your network: If you find our episodes valuable, please share them with your colleagues and friends in the real estate industry. Let's grow and learn together!

Thank you for tuning in to Real Estate Success Stories! See you next week!

Welcome to Real Estate Success Stories!

In this MUST-WATCH episode, Leo Pareja sits down for a raw, real, and unfiltered deep dive with David Osborn, who built one of the largest independent brokerages in the country, now generating $10 billion in annual sales and selling 26,000 homes a year. This is the TRUTH about escaping the middle-class "Self-Employed Trap" and building a recession-proof empire. 

David reveals the pivotal, life-altering experience of hitchhiking around the world for two years, returning home with a negative balance of $1,500, but having gained the resilience and perspective that taught him that freedom and control are the real currency.

The conversation takes a turn as David describes the biggest shift of his career: moving from the self-employed "S-Quadrant" to the business owner "B-Quadrant." He admits this pivot was forced by a physical breakdown and stress-induced shingles at the age of 31. He lays out his radical scaling strategy: hiring world-class leaders like Holly Perry with the sole objective of becoming the "Least Relevant Person" in his organization. Finally, he reveals his biggest lesson: why losing money in early startups led him to only bet on Third-Time Exited Founders with strong institutional backing, turning investing into a calculated risk, not gambling. 

Why Watch?

✅ The "S" Trap: Learn about David's physical breakdown and life changing realization at age 31.

✅ $10 BILLION Brokerage Playbook: How he scaled to 15 offices and 26,000 homes sold annually by focusing on being the "Least Relevant Person."

✅ Recession Wealth Tactic: Learn the strategic post-2012 move to buy low, where he bought $100M of debt for $70M and amassed 800 single-family homes.

✅ Investing is not Gambling: Why he lost more money in startups but now exclusively seeks founders with three or more successful exits and major capital backing to guarantee a higher chance of return. 

✅ The Financial Peril of a CEO: David explains his high-stakes accountability culture rooted in his experience with financial peril during the 2008 downturn, driven by being financially tied to the business. 

✅ The $20/Day Lesson: How hitchhiking around the world for two years taught him that money isn't essential for joy, but freedom and control are.

⏱️ Chapters:

• 
  [00:00] – $10 Billion Empire Built on Loss & Fear: David Osborn's Brutal Truth
• [04:00] – The First $20,000: Entrepreneurial DNA and Uncle Ted's Controlling Generosity
• [05:42] – Two Years, No Money: The Hitchhiking Walkabout That Created Resilience
• [17:22] – Why the "Self-Employed" Quadrant is a Lie: The Painful S-to-B Transition
• [20:31] – The "Least Relevant Person" Strategy: How Hiring Holly Perry Scaled the Business to 15 Offices
• [26:05] – The 2008 Crash Playbook: Buying $100M of Distressed Assets
• [30:33] – The $50k Gambling Trap: Why You Must Bet on Proven, Third-Time Exited Founders
• [34:49] – Closing Thoughts: The DNA of Repeat Success 
  
  

🌐 Follow eXp Realty on social media:

• Facebook: eXp Realty
• Twitter: @eXpRealty
• Instagram: @eXpRealty

🌐 Follow our host on social media:

• Instagram: @leopareja

🌐 Follow our guest on social media:

• Instagram: @iamdavidosborn
• Facebook: https://www.facebook.com/DavidOsbornWCW/ 
• LinkedIn: https://www.linkedin.com/in/davidrosborn 
• X: https://x.com/IAmDavidOsborn 

About Real Estate Success Stories with Leo Pareja

Join host Leo Pareja, CEO of eXp Realty, as he delves into the exciting world of real estate with top producers from around the globe. Each episode offers exclusive, in-depth interviews with industry leaders who reveal their journeys, strategies, and tactics for achieving unparalleled success in their local real estate markets and beyond.

🔔 Subscribe to stay updated: Don't miss out on the latest insights and stories from the best in the business. Click the subscribe icon to get notified when new episodes drop.

🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

💬 Join the conversation: We love hearing from you! Leave your comments below, and let us know what topics you want to hear about or questions you have for our guests. Your feedback makes our show even better!

📢 Share with your network: If you find our episodes valuable, please share them with your colleagues and friends in the real estate industry. Let's grow and learn together!

Thank you for tuning in to Real Estate Success Stories! See you next week!

Keywords: real estate, real estate success stories, Leo Pareja, eXp Realty, real estate podcast, real estate interviews, top producers, real estate strategies, real estate career growth, support for new real estate agents, real estate market, industry leaders, real estate tips, real estate business, where the pros go to grow, David Osborn, real estate investing, scaling a brokerage, cash flow quadrant, private equity real estate, investing in startups 

Tags: real estate, real estate podcast, eXp Realty, Leo Pareja, real estate success, industry leaders, top producers, real estate strategies, real estate career growth, real estate tips, real estate interviews, where the pros go to grow, property investment, business growth, david osborn, tech startups

Welcome to Real Estate Success Stories!

In this powerhouse episode, eXp Realty CEO Leo Pareja sits down with Joey Oberndorfer, a breakout agent who achieved an exceptional 45 transactions and $15 million in volume in his first 14 months! You didn’t come across this video by chance. You’ve been looking for a way to grow your business and you’ve found it. This  is your guide to accelerating your career. Learn how Joey exceeded the first-year benchmark by nearly four times through proven systems and elite mindset.

Joey reveals the non-negotiable discipline, from his athletic and law enforcement background, that fueled his ability to close 13 deals in his first 90 days and confidently transition to full-time entrepreneurship. Learn how to implement a positive daily mindset reset, leverage your past professional skills for cold-lead mastery, and strategically dominate the listings market by tackling complex challenges head-on. This is the positive, high-energy blueprint for breakthrough success!

Welcome to Real Estate Success Stories!

In this episode of Real Estate Success Stories, Leo Pareja dives into the journey of Meredith Alderson, a top-producing solo agent who walked away from an 18-year career in tech, moved to Austin without a single contact, and turned grit, consistency, and a listings-first mindset into a thriving business.

What happens when a former tech executive ditches the corporate grind, starts from zero in a brand-new city, and builds a $40M+ real estate business from the ground up? Meredith Alderson did exactly that. She breaks down the mindset, strategy, and execution that made it happen.

She shares how she pivoted from buyers to listings, how she navigates $6,500-per-listing marketing costs without charging upfront, and how she uses content to position herself as the go-to expert, not just another agent. Meredith also opens up about walking away from team leadership and why being solo has brought her more freedom, more joy, and more profit. 

If you’re ready to scale, simplify, or finally get intentional, this episode is your blueprint.

Why Watch?

✅ $10M in Year One With Zero Contacts: Discover Meredith’s first-year blueprint after moving to a new city

✅ How to Pivot From Buyers to Sellers: What she changed to go from 100% buyers to 90% listings

✅ Scripts That Set Seller Expectations Early: Learn how she handles price drops, leasing pivots, and tough markets

✅ Content That Converts on Social: Meredith’s exact content schedule and what not to post

✅ Why She Walked Away from a Team: How dissolving her team gave her more joy, profit, and control

✅ The Secret Weapon: Her Database: How she turns past clients into a consistent referral machine

⏱️ Chapters:

• 
  [00:00] – From Hedge Fund to Real Estate
• [03:45] – Moving to Austin with No Network
• [06:00] – How She Went All-In on Listings
• [10:40] – Positioning Yourself as a Listing Agent
• [13:00] – Her Social Media Content Formula
• [20:20] – How She Sets Seller Expectations
• [27:30] – Why She Walked Away from Team Leadership
• [31:20] – Her Obsession with Past Clients
  
  

🌐 Follow eXp Realty on social media:

• 
  Facebook: eXp Realty
• Twitter: @eXpRealty
• Instagram: @eXpRealty

🌐 Follow our host on social media:

• 
  Instagram: @leopareja

🌐 Follow our guest on social media:

• 
  Instagram: @meredithalderson.heyday
• Facebook: https://www.facebook.com/meredithalderson.heyday/ 
• LinkedIn: https://www.linkedin.com/in/meredithalderson 

About Real Estate Success Stories with Leo Pareja

Join host Leo Pareja, CEO of eXp Realty, as he delves into the exciting world of real estate with top producers from around the globe. Each episode offers exclusive, in-depth interviews with industry leaders who reveal their journeys, strategies, and tactics for achieving unparalleled success in their local real estate markets and beyond.

🔔 Subscribe to stay updated: Don't miss out on the latest insights and stories from the best in the business. Click the subscribe icon to get notified when new episodes drop.

🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

💬 Join the conversation: We love hearing from you! Leave your comments below, and let us know what topics you want to hear about or questions you have for our guests. Your feedback makes our show even better!

📢 Share with your network: If you find our episodes valuable, please share them with your colleagues and friends in the real estate industry. Let's grow and learn together!

Thank you for tuning in to Real Estate Success Stories! See you next week!

Welcome to Real Estate Success Stories.

In this no-holds-barred episode, Leo Pareja, CEO of eXp Realty, takes the eXpcon Miami stage to flip the script on housing market panic and reveal the real opportunities hiding in plain sight.

Armed with data, strategy and the same playbook top agents are using right now, Leo breaks down the truth about affordability, inventory and investor activity shaping 2025. He shows why the agents who win this year are not waiting. They are getting loud.

You will learn why price reductions and expired listings are on the rise, how most renters are only about $60 apart from owning, and why adjustable-rate mortgages and builder concessions are giving agents new leverage. Leo also explains how 33 percent of home sales in Q2 2025 were made by investors, the vast majority of them small, mom-and-pop owners. He closes with how to use assumable loans, seller financing and short sales to thrive in this shifting market.

This is not a pep talk. It is a call to action for agents to become educators, guides and the most trusted voices in their markets.

Why Watch

✅ Decode the headlines: Understand the real story behind rates, inflation and affordability
✅ Rent versus own: See why renters are closer to buying than ever before
✅ Scripts that convert: Use data-backed insights to talk to buyers and sellers confidently
✅ Financing hacks: Leverage builder concessions, assumables and seller financing to close more deals
✅ Stay ahead: Prepare for short sales and shifts before they hit your market
✅ Find your tribe: Dominate your niche by connecting with who you serve best

⏱️ Chapters:

• [00:00] – Headlines Lie. Agents Lead.
• [01:00] – Stocks, Jobs, and Consumer Confidence
• [02:15] – Real Estate Data Agents MUST Know
• [04:30] – The Real Problem: Affordability
• [06:25] – Price Cuts, Inventory Spikes, and Seller Pain
• [08:35] – Renters Are Closer Than They Think
• [11:00] – Why You Should Be An Investor Too
• [12:45] – Build Your Tribe, Not Just a Team
• [14:20] – Database = 66% of Deals
• [16:00] – Get Loud. Be Their Sherpa.
• [17:30] – Assumables, DPA, Builder Hacks
• [18:30] – Short Sales Are Back. Ready?
• [19:30] – No Excuses. Only Opportunity.
  
  

🌐 Follow eXp Realty on social media:

• Facebook: eXp Realty
• Twitter: @eXpRealty
• Instagram: @eXpRealty

🌐 Follow our host on social media:

• Instagram: @leopareja

About Real Estate Success Stories with Leo Pareja

Join host Leo Pareja, CEO of eXp Realty, as he delves into the exciting world of real estate with top producers from around the globe. Each episode offers exclusive, in-depth interviews with industry leaders who reveal their journeys, strategies, and tactics for achieving unparalleled success in their local real estate markets and beyond.

🔔 Subscribe to stay updated: Don't miss out on the latest insights and stories from the best in the business. Click the subscribe icon to get notified when new episodes drop.

🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

💬 Join the conversation: We love hearing from you! Leave your comments below, and let us know what topics you want to hear about or questions you have for our guests. Your feedback makes our show even better!

📢 Share with your network: If you find our episodes valuable, please share them with your colleagues and friends in the real estate industry. Let's grow and learn together!

Thank you for tuning in to Real Estate Success Stories! See you next week!

Welcome to Real Estate Success Stories!

In this episode of Real Estate Success Stories, Leo Pareja sits down for a real, raw, and no-fluff conversation with exp Realty ICONs of the Year, LaShawn and Towanna Peterson-Jackson, the powerhouse partners behind Detroit’s unstoppable Team Peterson Jackson. From personal bankruptcy and career pivots to building a team that now closes over 300 deals per year, this episode is a masterclass in resilience, reinvention, and real results.

They break down how they cracked into a broken Detroit market using storytelling, down payment education, and Facebook DMs, not cold calls. You’ll hear how they scaled from a duo doing 100 deals to leading 60+ agents, the team culture mistakes they made early on, and how Team Leader Academy helped them build real systems that actually stick. It’s packed with unfiltered truths about leadership, legacy, and building a team that runs on purpose, not ego.

If you’ve ever felt stuck, overlooked, or unsure how to scale without losing yourself in the process, this conversation will flip the switch. LaShawn and Towanna are doing more than  selling homes. They're rebuilding a city and rewriting what success looks like in real estate.

Why Watch?

✅ From Poverty to Powerhouse: Learn how Towanna overcame personal bankruptcy and injuries to build a top-producing team

✅ Storytelling Sells: Find out why showing run-down homes went viral and got them 10 clients in weeks

✅ Social Media Mastery: Discover how DMs and jokes in Facebook groups replaced cold calls

✅ Build a Team Without Breaking It: Hear what nearly destroyed their team and how they fixed it using eXp's Team Leader Academy

✅ AI, Name, Image & Likeness (NIL), and What’s Next: Get the future forecast on youth financial literacy, NIL athletes, and real estate tech

✅ Referrals Without Asking: Master the referral script that doesn’t sound like a script

⏱️ Chapters:

• [00:00] – They Went from Nothing to 300 Deals/Year in Detroit
• [03:30] – From Bankruptcy & Injuries to Real Estate Powerhouse
• [09:15] – Detroit’s Market Had 4 Mortgages…They Saw Opportunity
• [13:20] – The Social Media Script That Actually Works
• [18:40] – How They Turn Events into Referral Goldmines
• [21:30] – Accidental Team Building & the eXp Explosion
• [28:00] – Real Systems, Leadership and Results
• [33:00] – NIL Athletes, AI Tools & the Future of Real Estate
• [35:44] – Closing Words: Give More Than You Take
  
  

🌐 Follow eXp Realty on social media:

• Facebook: eXp Realty
• Twitter: @eXpRealty
• Instagram: @eXpRealty

🌐 Follow our host on social media:

• Instagram: @leopareja

🌐 Follow our guest on social media:

• Instagram: @teampetersonjackson
• Facebook: https://www.facebook.com/ThePetersonJacksonTeam/ 
• LinkedIn: https://www.linkedin.com/in/towanna-jackson , https://www.linkedin.com/in/lashawn-peterson-b9a68016b/
• Threads: https://www.threads.com/@teampetersonjackson 

About Real Estate Success Stories with Leo Pareja

Join host Leo Pareja, CEO of eXp Realty, as he delves into the exciting world of real estate with top producers from around the globe. Each episode offers exclusive, in-depth interviews with industry leaders who reveal their journeys, strategies, and tactics for achieving unparalleled success in their local real estate markets and beyond.

🔔 Subscribe to stay updated: Don't miss out on the latest insights and stories from the best in the business. Click the subscribe icon to get notified when new episodes drop.

🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

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Welcome to Real Estate Success Stories!

In this episode of Real Estate Success Stories, Leo Pareja unpacks the untold story behind the mindset, systems, and straight-up hustle that propelled Brandon Snyder from a reluctant agent to one of eXp’s most referral-rich team leaders. From driving for dollars to building a lean, high-profit business without paying a dime to Zillow, Brandon’s journey is anything but ordinary.

Together with his wife Mary, Brandon built a relationship-first model that now fuels the majority of their business, 66% of their 2024 production came from past clients and referrals, and 40% of that came directly from agent-to-agent connections inside eXp. No lead gen hamster wheel. No bloated ad spend. Just repeatable systems, AI-powered productivity, and real human relationships.

Leo and Brandon dive deep into how automation and AI tools like Fyxer and Monday.com have transformed Brandon’s operations, cutting overhead, boosting response time, and freeing up his weekends for life, not just work. You’ll hear how his mindset around recruiting completely shifted, why his team culture is non-negotiable, and how he’s prepping right now to win when others are winding down for the holidays.

This episode is a masterclass in scaling smart, leading intentionally, and leveraging what really works, especially in a shifting market where speed, systems, and relationships matter more than ever.

Why Watch?

✅ Relationship Rocket Fuel: Find out how Brandon built a 6-figure business with 67 referral partners without cold calling or buying leads

✅ Inbox to Income: Discover how AI assistant Fyxer auto-replies with empathy and closed a deal from France while Brandon was off the grid

✅ Conversion Kingship: Learn why agent-to-agent referrals at eXp close at 75–80% and how to lock in your piece of that pipeline

✅ System Savvy: See how Monday.com boosted their team’s productivity by 40% in just 90 days and how it can do the same for you

✅ AI-Powered Productivity: Find out how they scaled with virtual assistants + Fyxer, replacing expensive admin hires

✅ Recruiting Reimagined: Discover how Brandon’s mindset shift turned recruiting into a duty, not a chore and sparked explosive team growth

⏱️ Chapters:

• [0:00] – Brandon’s Wild Journey from Hating Realtors to Leading a Powerhouse Team
• [3:52] – The Untapped Goldmine: 66% of Deals from Repeat & Referral Business
• [9:21] – Fyxer AI: The Email Assistant That Wins Clients While You Sleep
• [17:00] – VAs + AI: Replacing $40K Assistants Without Losing Quality
• [21:20] – Why Brandon Ditched Zillow & Doubled Down on Referrals
• [26:02] – The Most Powerful Team Management Tool Nobody’s Using: Monday.com
• [28:25] – Mental Unlocks That Changed Everything: Recruiting & Culture

🌐 Follow eXp Realty on social media:

• Facebook: eXp Realty
• Twitter: @eXpRealty
• Instagram: @eXpRealty

🌐 Follow our host on social media:

• Instagram: @leopareja

🌐 Follow our guest on social media:

• Instagram: @sellingwiththesnydergroup
• Facebook: https://www.facebook.com/SellingWithTheSnyderGroup
• YouTube: https://www.youtube.com/@SSGHTX/featured 
• Website:https://sellingwiththesnyders.com/ 

About Real Estate Success Stories with Leo Pareja

Join host Leo Pareja, CEO of eXp Realty, as he delves into the exciting world of real estate with top producers from around the globe. Each episode offers exclusive, in-depth interviews with industry leaders who reveal their journeys, strategies, and tactics for achieving unparalleled success in their local real estate markets and beyond.

🔔 Subscribe to stay updated: Don't miss out on the latest insights and stories from the best in the business. Click the subscribe icon to get notified when new episodes drop.

🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

💬 Join the conversation: We love hearing from you! Leave your comments below, and let us know what topics you want to hear about or questions you have for our guests. Your feedback makes our show even better!

📢 Share with your network: If you find our episodes valuable, please share them with your colleagues and friends in the real estate industry. Let's grow and learn together!

Thank you for tuning in to Real Estate Success Stories! See you next week!