Estate of Mind — The Art of Selling Luxury Real Estate

Real Estate Tech in 2025: What Works & What to Avoid


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Timestamps: 

00:00 – Introduction: What’s changing in real estate tech 

01:10 – Does AI belong in luxury real estate marketing? 

03:30 – Using QR codes and digital tools without losing trust 

06:45 – Which tools genuinely improve the client experience? 

09:00 – Automation vs. authenticity: where agents go wrong 

12:20 – Staying relevant without becoming robotic 

15:05 – Rob Jansen on how tech helps him scale and stay personal 

17:50 – Avoiding burnout by streamlining repeat tasks 

20:30 – Where most real estate tech fails (and why) 

22:45 – Does tech give you leverage—or just distraction? 

26:10 – Using video, voice notes, and CRM effectively 

29:00 – Digital first impressions: what luxury clients expect 

32:15 – Choosing tech that aligns with your brand 

34:40 – Integrating technology without compromising service 

38:00 – How to audit your current tools and tech stack 

41:00 – Final thoughts: use tech with intention, not pressure

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Estate of Mind — The Art of Selling Luxury Real EstateBy Institute for Luxury Home Marketing

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