Real Money Talks

We continue our discussion about things you need to know during these times of uncertainty and the COVID-19 outbreak. This is the third part of our discussion, and we are going to get some of your questions answered by our expert panel. We discuss some of the questions that are on everyone’s mind like how to prepare for situations like this. 

We talk about asking what you want and finding the courage to take action and better your results. This is a time to learn and reassess your plans. We hope that we can give you some food for thought for your future direction. It’s all about setting yourself up to thrive. We want you to get your expenses in order and develop a plan that works for you.

You can find our panel here:

Ask Loral

Show Notes:

• [01:45] People are looking for what the best ways to prepare for something like this would be.
• [02:48] If you have a self-directed account you can make very smart decisions using a tool like iFlip. 
• [04:06] There are a variety of things you could do including looking at group real estate investments.
• [04:48] As a landlord, you can look at creative payments and how to restructure so your tenant will be able to stay.
• [07:15] Ask what you want and don't be paralyzed by fear.
• [09:25] Think about who would be a better steward of your 401k you or your employer.
• [10:00] If you work for a large corporation and have a 401k, there's really not anything you can do. The corporation or the plan decides where the money will go. 
• [10:19] Self-employed people have more say about their money and things like self-directed accounts. 
• [11:21] You can set up the accounts, so that they are ready when it's time to act. 
• [12:22] At the end of the day, ask what do you want and who you want to be? 
• [15:17] It's our job to help you think about what your options are.
• [17:08] You can listen to Eric Wilner on The Real Estate show. 
• [18:09] Intention is Eileen's word of the year.
• [18:42] Don't Panic. Have courage, and it's a good time to get started.
• [19:32] You can hear more in Millionaires in Training Facebook Group.
• [21:16] It would be a disservice if we didn't extend this invitation to give and help you.

Links and Resources:

Ask Loral App Millionaires in Training Facebook Group iFlip The Real Estate Show on Automatic Landlord

Ron Couming is a Search Engine Optimization SEO expert and digital marketer. He specializes in optimizing websites so that when people search for a search term, related to a website, that website will show up near the top of the search results. He has over 20 years experience in the tech world. He started out in IT managed services then moved to web optimization and SEO. 

We start from the beginning and Ron shares what SEO is and why it matters. We talk about search terms and search engines like Google. He also explains what a backlink is and why it’s important. He also shares some optimization tips like creating a sitemap and submitting it to Google. We also talk about how to get reviews noticed in search results. This show is a great introduction for anyone interested in SEO. 

You can find Ron here:

Ron Couming on LinkedIn Text Loral to (978)393-3545 to get Ron's video series Internet marketing and Business Solutions with Ronald Couming Ask Loral Call for your strategy session 775-588-9200

Show Notes:

• [01:55] Ron started working in the tech world over 20 years ago. He used to work in managed services helping companies with their it.
• [02:40] He started noticing that everything was going mobile. He thought the world of managed services and break and fix was on the way out.
• [03:19] He made a switch to online marketing, social media, website optimization, email marketing, and funnels. Then he moved exclusively to SEO and online marketing.
• [04:06] Affiliate marketing is when you promote other products or services and get a commission when people purchase them.
• [06:07] Google owns YouTube. Pinterest and Amazon are also huge. Google has an algorithm made out of code. It takes a lot of things into a count to decide who to rank.
• [07:20] Make sure your on-page SEO is done correctly. If the search engines don't know what your page is about they can't index you.
• [08:17]  Make sure you have a sitemap and submit it to search engines. A website analysis will tell you everything that's deficient on your website.
• [09:02] You could use the Yoast plugin to create a sitemap. It will create the sitemap for you, but you also have to submit it to the search engines.
• [10:25] SEO is search engine optimization. It's the process of optimizing your website so that search engines can crawl it correctly and send you traffic.
• [11:14] Websites linking back to your site is a vote of confidence for your site. These are called backlinks. You want quality backlinks that lead to a quality site.
• [15:11] Appropriate SEO will help you attract many more customers and clients who are looking for your solution. Awareness creates opportunity.
• [16:02] Organic SEO costs less, and you actually own it. Pay-per-click is like an auction. skip past ads and go to organic results. You want to be on the first page organically and in the top three results.
• [18:30] The ads are at the beginning of the search results and it says ad before the ad.
• [19:39] Have your testimonials posted on your site as a separate page and then submit each page to Google through analytics. If the person posts their testimonial on their site, they can link back to you and create a backlink. 
• [23:14] Stick to the fundamentals and don't game the system. 
• [24:55] Text Loral to (978)393-3545 to get Ron's video series. 
• [25:39] Download the Ask Loral App.

Links and Resources:

Yoast Ask Loral App

You get a two-for-one on this episode. In the first half of the show, I am talking to a business owner and Idaho investor named Rod Myers. Rod is the CEO of Invest Idaho which is an EB-5 Regional Center. If you aren’t familiar with the EB-5 program, it’s a program that allows foreign nationals along with their spouses and unmarried children under 21 years old to obtain visas or green cards by investing in businesses in the US. 

This is a government program that has requirements and regulations. These investments are accepted through EB-5 Regional Centers which have been approved by the USCIS. The for-profit enterprises that these foreign nationals invest in must create or retain a specified number of jobs. Rod breaks down the numbers and what a targeted employment area is. He also talks about legal and administrative fees. He shares the benefits of getting green card status for these families and how they might go about it. 

Then I pick up the second half of the show with Tim. Tim is an Idaho investor, and he talks about how things are booming in Idaho and why someone would want to live or invest there. He also shares a little bit about the beauty of Idaho and some of his best investment opportunities.  

You can find Rod or Tim here:

Ask Loral BLITZ Your Wealth Plan! Call for your strategy session 775-588-9200

Show Notes:

• [01:08] Rod Myer knew some Idaho investors and ended up purchasing an EB-5 Regional Center from one of them. 
• [02:00] USCIS does background checks on people who are organizing regional centers. Then you find qualified projects to sell overseas and deliver for investors.
• [02:42] The EB-5 program has been around for several years. The real purpose behind it is to provide another option for foreign investors to come into the US and receive their green card. The green card is also good for any children under the age of 21.
• [03:08] The real purpose is the green card. In some cases it may be investment and the green card.
• [03:47] Rod and his team vet the project. Then they talk to brokers who work out overseas relationships. They have to be accredited investors with a net worth over $1,000,000. They also have to have an income of $200 to $300 thousand over the last couple of years.
• [04:28] The investor looks at the project PPM and then the investment is a $900,000 investment or a$1.8 million investment. 
• [04:50] To qualify for a TEA or targeted employment area, the project must be in an area where the unemployment rate is 150% of the national average. It's designed to help out areas that are struggling.
• [05:21] The way unemployment rates are running in the US the 1.8 million investment seems more likely.
• [07:02] Administrative fees can also range from $30,000 to $100,000. There are also legal fees between $15,000 and $30,000.
• [08:09] We are currently working on a geothermal project and starting an organic farm.
• [08:59] The investments are typically five to seven years. There is usually around a 1% return. 
• [10:00] Having a green card allows people to come to the US as often as they like, and their children can attend school here. It's also a gateway to permanent residency.
• [11:05] Every investor needs to create 10 full-time jobs. There is a calculation for this as part of the PPM.
• [13:39] Tim is here to talk about Idaho investments. Boise is the fastest growing city in the country. Idaho's the fastest growing state in the country.
• [13:46] People are coming from all over, and they have 36% growth.
• [14:04] It's crazy to be in a demand market like this. There are people staying in hotels and RVs waiting for houses to come on the market.
• [15:09] The big Exodus out of California is causing a lot of the growth in Idaho. A lot of businesses and industries are also coming into the state.
• [15:41] They are getting at least 70,000 new jobs a year not counting the upcoming Amazon business.
• [16:00] Median house prices are around $375,000. They have a huge green belt and parks that are really nice. Boise Downtown has a lot of culture.
• [16:35] There are also beautiful mountains, lakes, and rivers. It's a great place for beauty and quality of life.
• [17:08] They're working on some opportunity zone single family properties that would be good for EB-5 investors. As well as assisted care living investments.
• [17:36] EB-5 would be great with any of the projects that they are working on. Tim's favorite projects are the multi-family units they are working on right now.
• [18:37] They are also building a community for the 55 plus age group. This is a place where the residents can be a part of the community and be proud to live there. 

Links and Resources:

Invest Idaho Rod Myer on LinkedIn

Jennifer Beale is a friend of mine and a powerful influencer in the Toronto business world. She is also a millionaire. Today, we are talking about things that can get in the way of women when it comes to business and ways to overcome these things. This also applies to men who want to help change the business trajectory of the women in their lives or their own business trajectory. Jennifer talks about how using our systems helped her become a millionaire, but not until she started to believe differently and think differently. 

She shares how having a morning routine and setting her intention on what she wants to complete allows her to accomplish more in only five hours of working. We also talk about the three things women need for a supercharged feminine space. Jennifer is an expert networker, and she shares how entrepreneurship isn’t a separate part of her life. She talks about how to get the most out of meetings and events by building a hub of people who support you and your business. 

You can find Jennifer here:

Ask Loral BLITZ Your Wealth Plan! Call for your strategy session 775-588-9200

Show Notes:

• [00:55] Jennifer Beale is a powerful influencer in Toronto. She's a big connector in the Toronto market. She speaks to women in business and things that can get in their way. 
• [01:23] Jennifer is going to talk about helping women be more empowered in their lives and business. 
• [01:42] Jennifer became a millionaire using our systems. 
• [02:07] Jennifer just surpassed the million mark. She didn't think this was possible. Loral was a huge help to her. It took Jennifer awhile to put everything into place, but she did. 
• [03:00] Things changed for Jennifer when she saw people who wanted her to be successful. She started to believe differently and make different decisions. 
• [04:27] Jennifer has always had a routine. She changed it after meeting Loral. She gets up at ten to six and makes her bed. Then she sets her mindset for the day. Everything is about completion. She eats well, goes to the gym, and takes really good care of herself. 
• [05:20] She also has an afternoon ritual to get her energy back up. 
• [05:37] She does what she wants in the evening. Then she has a bedtime ritual to unwind. 
• [06:03] The three things women need for a supercharged feminine space. We must have serenity and harmony with the people in our lives. It's critical to find ways to become serene again. 
• [07:06] We need things to fill us up. We need to have the energy to do the things we want to do. Do things that make us feel strong. We must be connected and have great people in our lives and a spiritual connection. We need to be serene, strong, and connected. 
• [08:36] We need a money making machine. Jennifer's money making machine has a seven figure potential.
• [09:12] Your business must serve you. You are not a slave to your business. We need to be master's of our business not slaves to our business.
• [10:04] Focus on things that have the potential to make you the type of money you want to make. 
• [10:55] It's important to be clear about what you want and what you want your life to look like. It's important to learn how to say no.
• [11:56] Women experience fragmentation more than men. Defrag or find convergence in your life. Your calling and your social life can overlap. 
• [12:46] Creativity is something inside Jennifer that needs to be satisfied. She gets creative in business. 
• [13:35] Entrepreneurs have a life. Bring everything together to clear the clutter. 
• [14:37] One integrated life clears things.
• [15:05] Jennifer has been networking for 18 years. A hub is filled with people who support you and your business like your clients, partners and collaborators. People who care.
• [17:42] Women must nurture each other and come together to help each other. 
• [19:45] Jennifer goes to events to find people to go in her hub. She talks with people about who they are and what they want. When they tell her what they want, she tells them she can help them get it.
• [22:04] Most people have ideas not deals.
• [22:55] Jennifer has a process for deals. She's good at finding fire not smoke. She wants business now.  There has to be something tangible there.
• [25:13] Learn what a great person is and go out and get as many of those in your life as possible. Build a community or hub of these people around you. 

Links and Resources:

Ask Loral Jennifer Beale to book a call about the Toronto business market

What do professional athletes do when they are done playing? Some become entrepreneurs, write books, or start a nonprofit organization or a training camp or clinic for youth or others. Some have the fame and fortune to do anything they want, but not all pro athletes leave their sport wealthy. Kandi Conda worked in PR, marketing, branding, and entrepreneurship when she noticed that many athletes had a gap when it came to playing pro sports and working afterwards. After owning a professional women’s basketball team and seeing the struggles some of the players had after they stopped playing, she knew she could help. 

Kandi started Life After Sports where she helps athletes with branding, PR, getting that book written, or with whatever she can help them with as a consultant. She is particularly proud of the Life After Sports app which features game schedules, snippets from pro athletes called Behind the Ball, and connects former athletes and businesses. We talk about sports, business, helping athletes, making money, and her upcoming Workshop Series. 

You can find Kandi here:

Ask Loral BLITZ Your Wealth Plan! Call for your strategy session 775-588-9200

Show Notes:

• [02:14] In the 90s, Kandi did PR for a sports team. She has also written or ghostwritten 15 books. She also had a sports magazine called Super Fans. She was doing branding and PR for a women's basketball team.
• [03:02] She helped them with an opportunity to become Chicago's first pro women's basketball team. Kandi ended up purchasing the team. 
• [03:44] Kandi played soccer in the Air Force. 
• [03:51] After purchasing the team, they did their first press conference at Michael Jordan's Restaurant.
• [04:06] She owned the women's basketball team for about two-and-a-half years.
• [04:31] Later on she reached out to the players and discovered that they needed help with financial PR and branding.
• [05:01] She turned this into a business and helps former pro athletes and their relatives with writing books and branding. 
• [05:31] They even had an NBA Mom's Panel. 
• [05:52] They have an educational forum that features players and families. They help with camps and sell sponsorship. They have a unique business model. 
• [07:15] Kandi's ideal client is someone who has finished their sports career and knows what they want to do, but needs help getting there.
• [07:57] So many athletes have untapped talents and gifts. They don't all have to be financial planners or run a nonprofit camp or clinic. 
• [10:18] Kandi makes money depending on what she does. It can range to writing, full on marketing, or consulting. 
• [12:29] Kandi also has an app. 
• [14:07] The app has all of the sports League schedules. It also has the Behind the Ball series which are snippets from pro athletes for student-athletes. There is also an area for athletes and businesses. 
• [15:08] In 45 days, they are rolling out a Workshop Series. It will have workshops for athletes at all levels of all sports. Featuring everything from financial planning, legal, health, and more.
• [15:28] They've been networking with NBA and NFL parent associations to find out what the athletes need. 
• [16:16] Kandi can do everything in her business. The business won't close down if someone is replaced. 
• [19:08] The Raiders are moving to Las Vegas. 
• [20:05] It's a great thing that they are coming to Vegas. Sports are the next viable evolution for the city. 

Links and Resources:

Ask Loral Life After Sports Life After Sports App Life After Sports on Instagram KC Biz Boss Kandi Conda on Facebook Kandi Conda on Twitter

This is one of the best economies I've ever seen. I'm always working to help you maximize your earnings and investments. This episode is about one of the best asset classes you have. That is you, your entrepreneurial venture, and what you're doing to make your business really thrive. To help me do that today, my longtime friend Bill Walsh is here. Bill is an extraordinary marketer who builds big teams. He has a whole company and brand around Powerteams that he is an expert at building.

We talk about how 2020 is the year to make money. We also talk about the three most important things each business needs. We talk about leadership, vision, mission, goals, and sales. Bill touches on the importance of taking the time to build a real business plan that focuses on the mission of customers served. We also talk about the thing that kills most entrepreneurial ventures. It’s called busyville. We also talk about self-doubt. This episode will give you great advice and actionable steps to make your business thrive and not just survive.

You can find Bill here:

Ask Loral Powerteam International BLITZ Your Wealth Plan! Call for your strategy session 775-588-9200

Show Notes:

• [01:20] Loral and Bill have known each other for at least 15 years. 
• [02:53] After Bill left school, he became a trader. Then he worked on doing turnarounds where he would just fix businesses. 
• [03:13] Fixing businesses was always like a game of chess. Did they have the right product, price, and team in place?
• [03:35] They have been creating events to help entrepreneurs take their ideas from concept to cash generating business. 
• [03:52] A leader needs to have a clear vision of where a business is going. 
• [04:10] There needs to be a mission and a process. 
• [04:31] Goals are really nothing more than a mile marker that moves you closer to the vision.
• [04:40] Without a great leader, the business will fail. 
• [05:07] You also have to make sure you have the money to sustain business and the ability to make sales and take credit cards.
• [07:40] For a business to really thrive, an entrepreneur needs to learn how to delegate, so that they can focus on what is most important.
• [08:12] Find mentors that have done it. If they haven't lived it, they don't know it. You need to be out in the field with people who build real businesses.
• [08:37] The real zone is where the entrepreneur wakes up early and goes to bed late. Work 100 hours a week, so that you don't have to work 40.
• [09:00] Have habits of learning. Hire a coach and transition from employee to entrepreneur. 
• [09:45] Systems win and people fail. Have a product that's priced to sell and priced for profit. Have a form of lead generation. Without qualified leads you don't have anyone to sell to.
• [10:24] Become a subject matter expert. You can have a book, website, social media presence, or podcast. Use a free special report for your lead generation special.
• [10:31] You can make free audio to create a special report to get people to opt in with pure education. 
• [11:24] Give away great content and let the buyer buy.
• [11:45] You can use Instagram to get real followers through IGTV.
• [12:02] You can use Linked Helper to go after executives on LinkedIn.
• [12:28] You need real qualified leads that go through a mobile optin.
• [13:00] You can edit video with InShot. Traffic will come when you serve customers.
• [13:49] Don't be afraid to spend money on good printed material. Also learn how to speak.
• [14:20] Success for entrepreneurs is being consistently persistent and not waiting for things to happen.
• [14:54] You also have to make sure that you ask for the sale.
• [16:08] Start with one tool at a time. Start with G Suite. You could use Design Pickle for graphic design.
• [17:02] If you're not real tech savvy, find someone on Upwork to help you.
• [18:45] Your assets can be used in multiple formats.
• [20:21] Choose the social media platform where your customers live and distribute to the rest.
• [21:36] Get a good business card and a good postcard and a good corporate brochure. Then follow through if the customer calls.
• [22:41] Within 4 hours of your potential customers opt-in, they should get a newsletter and an educational five minute video.
• [23:13] After a text opt-in, give them stuff for free.
• [24:09] The less you try to force the sale, the easier it becomes.
• [24:36] Follow up every 2 weeks indefinitely. 
• [24:53] You always have to be accountable and have daily ratios. 

Links and Resources:

Ask Loral Anchor Free Conference Call 99 Design Pixly IGTV Linked Helper InShot G Suite Design Pickle Upwork VeeScope

Friend and Big Table member Joey is here to share an investment opportunity that he is involved with. Coro is an app and a platform that is making global money transactions faster, easier and cheaper. Joey is joined by David from Coro to talk about the new platform. We have talked about opportunities in crypto and blockchain and how blockchain is the technology behind the crypto currencies. David highlights some of the limitations of blockchain and how Coro has overcome these limitations. 

Bitcoin technology can be slow. The technology and the token are also connected. There is also a highly regulated environment that gets very complex when it comes to global transactions. Coro uses a faster more secure hashgraph consensus algorithm. Coro is also getting licensed in each country they are going to operate in, so they will be in compliance with all regulations. David shares his enthusiasm for this new platform and why it’s worth learning more about. 

You can find Lindsay here:

Ask Loral BLITZ Your Wealth Plan! Call for your strategy session 775-588-9200

Show Notes:

• [03:11] David is a professional investor. 
• [04:24] Crypto has been around for about a decade now.
• [05:02] David has a background in fintech. 
• [05:53] Bitcoin is designed with a limited supply. There's even digital mining. There are some things that mimic gold. There's a physical barrier to real gold.
• [06:54] There are now 40,000 other digital currencies. There is no limitation to creating other digital currencies. That's one flaw with cryptocurrency and the second one is speed. Digital transactions are slow.
• [07:56] Bitcoin is two pieces of technology melded together. One is Bitcoin which represents the network and the other one is the token itself. You can't use the network without employing the token.
• [10:08] Blockchain and crypto haven't evolved to a point where the potential can be realized.
• [11:17] The fourth challenge that Bitcoin faces is the highly regulated environment.
• [12:09] IBM and Linux created a blockchain system that doesn't require a token as part of it. You don't need a token to record money on a ledger. The ledger is the heart of the system.
• [13:03] Most distributed ledger technologies are blockchain-based. There is also Directed Acyclic Graph or DAG which is really fast. 
• [13:33] With DAG, there is no token necessary, it's super fast, and accurate. 
• [13:47] Coro is a global money transition platform committed to making cross border transactions cheaper, faster and more secure. They use the hashgraph consensus algorithm.
• [14:09] Coro is regulated in every country they operate in. 
• [14:52] They see an opportunity set in resolving a couple of the bottlenecks in financial transactions by being able to send money in real time and sending without limits. 
• [15:08] There are limitations to how much you can spend with mobile apps.
• [15:58] David believes the next financial problem is on the horizon. Gold is a stable currency. Coro also allows transactions with gold using the most modern technology. 
• [17:12] He thinks as financial instability increases that there will be a growing preference for consumers and commercial clients to transact in gold.
• [18:00] The advantage of crypto is the technology, but you have to understand it.
• [19:02] Money has to have three characteristics. One is value. It's a medium of exchange. There's a unit to count it.
• [21:47] Coro rolls out in the US next year. It allows people to send money with confidence and convenience. 
• [22:48] They also hope to introduce Coro to Venezuela.
• [23:17] The bottlenecks for financial inclusion are regulations.
• [23:40] Coro streamlines the compliance into the technology.
• [24:01] Coro will provide financial services to smartphone users. The soft launch happens next year. Visit AskLoral to get involved.  

Links and Resources:

Ask Loral

What ancient health practice has been gaining recent popularity? If you guessed fasting, you are correct. Lindsay McCue is one of my clients and a health, food, and fasting expert. On today’s show, Lindsay is here to talk about fasting, the different types of fasting, and the surprising health benefits. She shares how different forms of intermittent fasting can be used to begin the fasting process and jump start healing. We also talk about autophagy, water fasting, fast mimicking, and more.  

Lindsay shares how giving our bodies a rest from food and digestion gives our bodies a chance to heal. A fasting state or state that mimics fasting can help clean our bodies from old cells and stored toxins and begin the healing process. Lindsay talks about how fasting can flip the switch on our health and help heal our guts and send stem cells to areas in need of regeneration. 

You can find Lindsay here:

Ask Loral BLITZ Your Wealth Plan! Call for your strategy session 775-588-9200

Show Notes:

• [01:20] Fasting is a powerful way to allow our bodies to heal. 
• [02:02] Lindsay has always been interested in health and nutrition. She was in the army for a long time and being at her peak performance was very important. 
• [03:01] Fasting is abstaining from food and drink for a certain amount of time. This allows our bodies to use what is stored. Fasting allows our bodies to tap into that innate ability to heal ourselves.
• [03:58] Intermittent fasting is just not eating for a certain amount of time during the day. 
• [05:04] The seven ways to fast include intermittent fasting. You can also do a 24, 36, or 48 hour fast. There's also a fast mimicking diet. Autophagy fasting, dry fasting, and water fasts for 3 to 5 days. 
• [06:13] To activate autophagy the minimum is 13 hours while we are sleeping. This cleans house and stimulates human growth hormone.
• [07:41] Intermittent fasting is a great way to get started, and then you can experiment with other types of fasts.
• [08:08] Fasting stresses the body in a good way the same way that exercise does.
• [08:30] The longer we fast over 24 hours, we secrete stem cells which can help repair our gut.
• [09:20] Without health we don't get to enjoy our wealth.
• [10:19] Gut permeability allows toxins to cause inflammation. Fasting is one of the fastest ways to decrease inflammation.
• [12:32] Fasting forces calorie restriction in a way that you don't feel deprived. 
• [14:12] The best time for women to be strict with eating is at the first two weeks of their cycle.
• [15:01] Growing children need nutritious food and meals, but less sugary snacks. 
• [16:13] Fasting resets our system and helps us to get in a more natural state with a natural desire for food. Fasting also helps us lose weight and tap into our innate ability to heal.
• [16:49] Toxins get stored in our fat cells and are released when we fast. What helps is electrolytes and salt and water.
• [17:29] A 3-day water fast is equivalent to flipping the switch. We can regulate our genetic expression to our lifestyle.
• [20:57] Start with daily intermittent fasting. Live more whole food based. 
• [22:14] You can do a 3 day water fast for a couple of times a year. What we eat is as important as when and as much as we eat.
• [24:19] Become a fat burner through keto. Lower carbs and increase fat. 

Links and Resources:

Valter Longo Switch On Health Solutions

One of the biggest questions my clients have is how to make more money. The answer is really a four-letter word. It all comes down to sales or the word sale. You sell more, and if you are doing it right, you make more. I have an extraordinary expert here to tell you how to make money today. Kayvon Kay was Canada's #1 pharmaceutical sales rep. He has also created a multimillion dollar program. 

Kayvon is a master at closing high ticket sales. He is an expert keynote speaker and the creator of the One-Call-Closer Methodology. Having the ability to close is crucial for anyone selling anything. Through experience and hard work Kayvon has mastered the art of high ticket closes. Even though, he faced adversity growing up, he had a knack for sales. He had the conviction and belief that he was selling the solution to the problem. Today, he shares his story, conviction, belief, and sales wisdom with us. 

You can find Kayvon here:BLITZ Your Wealth Plan!Call for your strategy session 775-588-9200 Ask Loral

Show Notes:

• [01:36] No matter what Kayvon was trying to do as a kid, he always had the knack to sell. He had the conviction and belief that what he was offering was a solution. He used to sell himself on getting out of trouble. 
• [03:04] A salesperson's job is to get the client to sell themselves on the solution.
• [04:39] The world of sales has changed. Now people have options and control. Sales people need to sell the emotion. 
• [05:39] You don't get what you want, you get what you close. Sales is just a transference of emotions for connection.
• [07:06] Sales people need to set their foundation and be completely in harmony with what they want and need. 
• [09:06] Ask the right questions at the right time with finesse. 
• [09:54] Don't ask yes or no close ended questions.
• [10:15] A redirect question is when you get them to open up. 
• [12:58] Kayvon is constantly closing himself and the people around him. 
• [13:32] You have to have the three Cs which are conviction, clarity, and conviction. 
• [14:39] If I call you, I'm a salesperson. If you call me, I'm an expert. Kayvon only does inbound for high ticket items. 
• [15:05] You can use marketing assets to create authority and a sales funnel. When they call you, they are already 80% sold. 
• [17:07] High ticket is in the mind of the closer. For the market, it's around two grand to $2,500.
• [20:23] Kayvon took his sales skills and tweaked them and mastered sales. 
• [22:32] If you don't believe in what you offer, the phone will feel like it's 1000 pounds. 
• [24:09] If the phones aren't reason, you need to start dialing. Find the solution to problems. 
• [25:01] Look at your CRM as a gold mine. 
• [26:09] Databases are one of the biggest assets that you can build.
• [26:44] At the end of a sale don't thank the customer, congratulate them. 
• [28:56] Kayvon is going to be at The Big Table event. 

Links and Resources:

Kayvon Kay

Do you love the outdoors? How about the gentle ambiance of a scented torch burning during a twilight beach event? If you are listening to this podcast, there is a good chance you like business, entrepreneurship, and money. Today’s guest combined her love of outdoor ambiance and TIKI Torches to create a product that enabled her to take that leap off the corporate cliff. 

After 25 years, Gina Seneca was able to leave her corporate employment and devote her energy full-time to a product that she truly loves and believes in. She didn’t just take the leap, though. She spent two years slowly building the business while maintaining her already established career. She also did her due diligence and hit the pavement to make sure that her market research was spot on and that there was a demand and desire for her product. 

Her product is a twist on the traditional TIKI Torch which has been a backyard staple for the last 50 years. Gina has always loved outdoor entertaining, but she noticed some things that could be improved on the traditional torches. She started writing down her ideas and features until she was sure that she had a great product that would beat the competition. Gina Seneca is here today, to tell us all about her product the KiKi Torch. She explains what sets this product apart and what market it would suit best. She also shares her origin story in business and with the product. She even shares info on investing, startups, mentors, and finding out more. 

You can find Gina here:

BLITZ Your Wealth Plan!Call for your strategy session 775-588-9200Ask Loral

Show Notes:

• [02:11] Gina spent a good portion of her career in health care. She was in this arena for over 25 years and made six figures. 
• [02:36] Gina was ready to leave the corporate world and chase her dream.
• [03:11] Someone had told Gina, if you're going to take the leap, just jump straight down and do it.
• [03:33] There are layers of funding needed when creating a product. For two years, Gina continued working her job and paid for her new startup along the way.
• [04:02] She took the jump in June of this year and finally left the corporate job to devote her time to her new startup.
• [04:05] Gina has finally perfected her wonderful product the KiKi torch.
• [05:02] Gina needed to take the jump, because she needed the time to work on her business. She was tired of burning her candle on both ends. 
• [05:30] You have to do your research and your homework. Create a list of things you need to do and make sure that you know your costs. 
• [06:52] Find a mentor to help guide you when you have burning questions that you don't know the answer to.
• [07:58] Gina had TIKI Torches in her yard for 25 years. She started writing down her product ideas for the perfect TIKI Torch and her list of features grew. 
• [10:01] She didn't want her competitors oil in her torch, so she started making an oil with a light eucalyptus scent. She plans on adding other scents like lavender and citrus. 
• [11:11] KiKi Torches are one of a kind personalized torches. You can insert an image or a logo into the clear cylinder. They also offer four heights. It's also lightweight and well designed. It's also rust proof. The oil canister is also wide mouthed, no funnel needed. 
• [13:19] It also comes with the eucalyptus fuel. 
• [13:37] Gina talked to people in order to validate her idea. Her target market uses their outdoor space or hosts events. Brides are a number one segment she is looking at. 
• [14:33] It can also be used as signage. She is also targeting high end hotels, RVers, and beach weddings. It's also a great realtor gift. 
• [16:27] Gina's molds are paid for in full. The average price is $59.99. She's hoping for next year to be about $350,000 to $400,000 in revenue. She's looking for her first large run of 10,000 units.
• [18:12] Gina is looking for a strategic partner who knows how to scale a product. 
• [18:31] There are three giant players that the KiKi Torch is competing with.
• [20:22] You can reach Gina at (954) 993-9378.

Links and Resources:

Gina Seneca on LinkedInKiKi TorchesKiKi Torches on Facebook[email protected]KiKi Torches on Instagram(954) 993-9378