April 30, 2024

Real Talk: Should You Create a Membership Site? Part One

57 minutes

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Should you create a membership site?

So often, it's sold as the ultimate dream:

"Create a membership site and you too can enjoy recurring revenue - forever", they say.

Which is kind of true.

Only, it also comes with a very, very big asterisk:

Memberships are one of the most advanced, psychologically trying, long-game, difficult leveraged business models out there.

And, no-one is sharing THAT when they are selling the dream.

In October 2023, I launched my very own online membership site.

Believe me when I say that I have aged 26 Internet years in the months since (just kidding - kind of).

Here's the truth though:

They are no joke, and this is coming from someone with six years in the online business space, experience in every leveraged business model under the sun, an advanced understanding of data and advanced marketing concepts and serious grit and resilience.

Cliff notes, though: I am a sucker for punishment and I actually enjoy the game of it.

But, honestly?

I think I'd be in the minority here. It's kind of like an Ultra Marathon runner:

It takes a special breed to want to put yourself through it, but it's worthwhile if you have what it takes, you're willing to play the long game and you're up for the task 😅.

If you're finding yourself wondering "should I create a membership site?", I want to share with you the cold, hard truth about running a membership site based on my own personal experience.

Take from it what you will. My hope is that it will help you go into this model with eyes wide open, because misaligned expectations is the ultimate dream killer.