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Last episode I talked about some of the cons of having a membership site as your offer. 

Now, let's switch sides and talk about the pros of building a membership site. 

And, when you go into it with realistic expectations - there are many! 

I do think it's important to start with the cons however, because they aren't usually considered and it's the reason people become disillusioned and give up. 

Memberships can be magical - with some big ifs and buts. 

They can be magical 🪄... IF:

You are willing to do the work (because, it's WORK - and a lot of it); 

You have the mental fortitude to deal pragmatically with cancellations; 

You have a spirit of optimisation and genuinely want to improve and be of service; 

You have an understanding of numbers and a willingness to learn more advanced concepts, memberships: 

And, your offer suits it. 

If you've ticked yes to all of the above, memberships can over time become a fairly lucrative money making machine. 

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