On today's RealTrending, we speak with Chris Lim, president and Natalie Hamrick, vice president of Christie's International Real Estate about how they build their core values on a level of service and not a price point. The two discuss lessons learned as they grow the brand, how to build your message to attract agents to your firm and where they find inspiration. 

PS: There may be a little pickleball strategy discussion, as well!

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HousingWire Annual is where the community from across the housing ecosystem comes together to share strategies, drive business, discover new technologies, discuss best practices, and meet industry leaders. Our agenda is power packed with content to propel your company to the next level and connect you with the industry playmakers. Click here to learn more!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

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Today's RealTrending features Rich Hopen, broker-associate of Compass and co-founder of REAL-E in New Jersey and Susan Vanech, broker-associate of Compass and founder of Compass Coastal in Connecticut. Hopen is a self-taught expert in all things ChatGPT and artificial intelligence and built an AI-powered listing chatbot. Vaneck used that chatbot to market a multi-million dollar property.

Today, they discuss the power of AI in real estate marketing, what the future holds, how they are embracing AI in their businesses and what trends they are seeing. Hopen is the editor of the e-newsletter: The AI Daily Brief where he discusses the latest trends in AI and how to apply them

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HousingWire Annual is where the community from across the housing ecosystem comes together to share strategies, drive business, discover new technologies, discuss best practices, and meet industry leaders. Our agenda is power packed with content to propel your company to the next level and connect you with the industry playmakers. Click here to learn more!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's RealTrending features Coldwell Banker Premier CEO and Founder Steve DuBrueler, whose company grew 76% by transaction sides over the past five years. Due to that growth, he was named a 2023 RealTrends GameChanger.

Much of DuBrueler's firm's growth was attributed to strategic mergers and acquisitions; however, recruiting and attracting new agents is his focus today. Find out some of the lessons learned hiring an in-house recruiter and how he determined it was time to add another. 

DuBrueler notes that that only job he was ever fired from was with Coldwell Banker and how that motivated him to the success he has today, ironically with the same brand.

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HousingWire Annual is where the community from across the housing ecosystem comes together to share strategies, drive business, discover new technologies, discuss best practices, and meet industry leaders. Our agenda is power packed with content to propel your company to the next level and connect you with the industry playmakers. Click here to learn more!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's RealTrending, we speak with Grant Muller of Grant Muller Team of Compass. 

Grant’s team is ranked No. 66 by transaction sides and No. 84 by sales volume in Colorado in the small team category of the 2023 RealTrends + Tom Ferry America’s Best Real Estate Professionals and Teams.

Grant talks about his strategy for finding success in any market and that is by building relationships. He discusses his ideas for conversation starters that go beyond, "Do you know anyone who wants to buy or sell a house?" He also offers tips on figuring out what activities are authentic to who you are, so you can stop the door knocking and focus on what feels good to you. Finding that and building your prospecting around it will truly change your business.

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HousingWire Annual is where the community from across the housing ecosystem comes together to share strategies, drive business, discover new technologies, discuss best practices, and meet industry leaders. Our agenda is power packed with content to propel your company to the next level and connect you with the industry playmakers. Click here to learn more!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's RealTrending, RE/MAX CEO & President Nick Bailey and United Real Estate Holdings CEO Dan Duffy offer a peek into their decisions to buy, build or partner for their brokerage technology platform.
 
For Bailey, making the decision to let go of in-house tech to go outside made sense for the firm. Duffy, on the other hand, says that their firm is better for building a tech platform. Regardless, both do partner on some components.

Listen in as the two have a friendly point, counterpoint discussion on why they feel their strategic decisions help them run a more profitable brokerage. There are always multiple ways to go about running a brokerage firm, what's best for one might not be in the DNA of another. 

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The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's RealTrending, we speak with Laurie Finkelstein Reader, team leader of the Laurie Finkelstein Reader Team at Keller Williams in Florida. Her mega team has ranked No. 40 by transaction sides and No. 45 by sales volume in the Mega Team category of the 2023 RealTrends + Tom Ferry The Thousand agent and team rankings.

Laurie shares her lessons learned as her team evolved into a teamerage and her success strategies for lead generation. She also talks capture rates for her in-house title partnership and her plans to launch mortgage and expand her team into other markets. 

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HousingWire Annual is where the community from across the housing ecosystem comes together to share strategies, drive business, discover new technologies, discuss best practices, and meet industry leaders. Our agenda is power packed with content to propel your company to the next level and connect you with the industry playmakers. Click here to learn more!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s RealTrending podcast, we talk to Frances Katzen, an agent and team leader of The Katzen Team with Douglas Elliman in New York City. A former prima ballerina, Frances had to learn how to move from a natural-born salesperson to a leader when she started building her team. Perfectionism was expected in ballet and ingrained in her from an early age find out how she balances that mindset and found success when she started letting go.

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The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's RealTrending features Matt Brown, CEO of Keller Williams Elite Realty in Owensboro, Kentucky. Brown was named a 2023 RealTrends GameChanger due to his firm's 334% growth over the past five years by transaction side percentage. 

Brown shares that the majority of that growth was organic touting his firm as "learning-based and technology-enabled." He talks about the value proposition and systems necessary to train and recruit agents at scale.

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Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's RealTrending, Jason Mitchell, CEO of Jason Mitchell Group in Scottsdale, Arizona shares the success secrets behind his non-traditional real estate brokerage model.

Mitchell's company is built around servicing organizations through partnerships with lenders such as Zillow, Rocket Homes, Quicken Loans and Bank of America. Knowing that these companies are expecting top-notch service from his agents, Mitchell developed a unique model and training program to do just that.

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Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode of RealTrending we speak to 2023 RealTrends GameChanger Bess Freedman, CEO of Brown Harris Stevens in New York. The brokerage grew by 163% by transaction side percentage over the past five years, 2017-2022. Part of that growth is due to an acquisition of Halstead in 2002 and Christie's International's New York office in 2022. However, her talent attraction strategy also plays a role in that growth.

Freedman discusses how she attracts talent in the hyper-competitive New York City real estate market, the importance of an accessible culture in the office and how she finds inspiration and motivation.

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Gathering of Eagles will bring together the nation's top residential real estate CEOs, Presidents, and C-Level leadership teams to grow, network, and set the pace for what's next in our industry. 2023's Gathering of Eagles is at Omni Barton Creek Resort in the rolling hill country of Austin, Texas from June 18-21. Click here to learn more and register your spot!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

Learn more about your ad choices. Visit megaphone.fm/adchoices