Simon sits down with RC Carter, a fourth-generation rancher from Wyoming and the force behind Carter Country Meats.

They dive deep into the future of regenerative agriculture, covering everything from soil biology and carbon-rich hayfields to managing 1,000-head herds with virtual fencing across 40,000 acres.

RC shares his bold vision for sustainable beef production, the hidden power of cattle as ecological tools, and the challenges of going direct-to-consumer with nutrient-dense, chemical-free meat.

They also discuss RC's nonprofit Eversoil, which is reimagining land development in the arid West through nature-based water management and food transparency tech.

If you care about the land, the food system, or what's on your plate, don't miss this one.

🔗 Follow Carter Country Meats on Instagram: https://www.instagram.com/cartercountrymeats/ 🥩Order online: https://cartercountrymeats.com/ 🔥 Start the Carnivore Challenge today: https://www.skool.com/howtocarnivore/about