Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re delivering a range of insights and actionable strategies to help you grow and thrive in today’s ever-changing landscape. From navigating economic uncertainties to fresh marketing ideas and operational tips, we've got you covered with real-world advice you can implement today.If you’re ready to take your marketing efforts to the next level and thrive through tough times, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this episode:Thought of the Day –We’re discussing actionable steps to recession-proof your med spa. From focusing on client retention and optimizing your marketing spend to diversifying revenue and maintaining operational excellence, these strategies are key to weathering the storm and emerging stronger.Industry News Stories –Will Tariffs Make Botox More Expensive? – What med spa owners need to know about the potential impact of tariffs on injectables like Botox and Dysport. Read the full article here: https://medspamastery.co/2025/04/02/will-trumps-tariffs-make-botox-more-expensive-heres-what-medspa-owners-need-to-know/Magic Moves with Lauren Nettles –- Model Call Framework: A fresh approach to running ads- How framing your offer as a "model call" can increase engagement- Huge decrease in cost per lead when using the model call strategy- Reduced no-show rates with a more exciting, VIP-like experience- How to keep it authentic and avoid ad fatigue by refreshing content monthlyMed Spa Owner Q&A –Answering real questions from med spa owners about:- How much to spend on ads for your practice- Whether advertising for filler is still worth the investment- The best way to optimize Google Ads for better resultsMindset Minute –This week’s mindset minute is all about leading with care. In times of economic uncertainty, putting the focus on the client experience will build loyalty, trust, and ultimately boost your business. Brands that genuinely care about their customers always win.