In this no-fluff episode, Shawn Gervais and Marshall Hill tear into lazy marketing habits that kill customer engagement faster than bad beer at a BBQ. From farm stands in Oklahoma to the global playbook of HelloFresh, they expose how constant repetition burns out your audience — and why switching up your message can turn dead leads into loyal fans.

The guys break down how to keep your brand fresh, fun, and profitable without sounding desperate, and why personal connection still beats automation every time. Whether you’re slinging details, paint protection, or pumpkins, this episode is your wake-up call to stop hammering and start connecting.