Welcome to another episode of the HVAC Hustle Podcast, hosted by Tim Brown of Hook Agency, featuring special guest Eric Thomas from Rival Digital!

In this candid, high-value conversation, Tim and Eric unpack a “crazy mindset”—why home service businesses should refer their competitors. They cover how adopting an abundance mentality can drive more business, build strategic alliances, and even increase close rates.

We dive deep into:
 • Why most owners fear referring competition
 • Tactical referral wins that actually brought in more deals
 • How to position your HVAC or plumbing business to get more referrals
 • The surprising power of “irritation marketing” and memorable branding
 • Real-life stories of turning competitors into allies

This episode is a must-watch for HVAC marketers, plumbing contractors, and agency owners in home services.