This week, Cassie catches up with Content Strategist and Communications Expert Caitlin Busscher. After a decade with The Walt Disney Company (two as an official Disney Ambassador and spokesperson), Caitlin now serves as a communications executive in the finance industry. In this episode, Caitlin shares her thoughts on leadership, communication strategies, refining your writing skills, and more.

Here's a peek at what we cover in this episode:

[00:03:18] - Caitlin walks us through her career thus far - starting as a communications major working in publicity, transitioning to consumer insights at Disney, and now utilizing her communications skillset as the Director of Communications at AgAmerica Lending. She also shares tips for getting back into the swing of things after a layoff by leaning in to your community and attracting the "right fit" opportunities.

[00:11:48] - Caitlin shares her journey as an "accidental influencer" and how building her personal brand has impacted her career. She also outlines a few best practices for authentic influencer/creator marketing campaigns.

[00:21:21] - Caitlin provides insight around refining your writing skills, and gives us her thoughts on utilizing tools like AI to help ideate new copy.

[00:26:54] - Caitlin dives into her experience being a Disney ambassador and the importance of having strong communications skills in that role. She also shares important tips that she learned from media training, and how young professionals can continue to develop leadership skills throughout their career.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Caitlin's episode:

Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray

BONUS! Open for Hire: Emilia Halasz (prev. Walt Disney World)

Media Relations 101 | Jacob Duarte of McDonald's

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