On Brand with Nick Westergaard

Reinventing Workwear with Argent’s Sali Christeson


Listen Later

Sali Christeson is the Founder and CEO of Argent. Sali had a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table. Since its inception, Argent's mission has been centered around forwarding women's progress, both through its product collections and brand initiatives. We discussed all of this and more this week on the On Brand podcast.


About Sali Christeson

Sali Christeson is the Founder and CEO of Argent, a venture-backed women’s clothing label on a mission to redefine workwear and drive forward women’s progress.


A business major with an MBA from the University of South Carolina, Sali spent a decade in the Bay Area's finance and technology space, where she struggled to find work clothes that were bold, practical, and professional. For too long, workwear for women had been stagnant, constricting, and lacking key functional elements as simple as pockets. After reading hard statistics that women in the workplace are judged on appearance, which results in a tangible impact on their income over time, Sali founded Argent with a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table.


Argent’s community counts leaders and disruptors like Dr. Jill Biden, Hillary Clinton, Kamala Harris, Meghan Markle, Gloria Steinem, and Amy Poehler as members, and is backed by industry leaders, including Founders Fund, Fuel Capital, Katrina Lake, and Brooklyn Decker.

To date, Argent has partnered with Supermajority and Michelle Obama’s organization, When We All Vote, to advocate for women’s voting power. In addition, Argent created the first jeans designed for the office with denim brand AGOLDE, launched its first wholesale relationship with Nordstrom, and opened three NYC storefronts since the pandemic. The stores are built specifically for working women to help support them with their professional wardrobe overhauls as they navigate shifting dress codes/hybrid schedules.


From the Show

What brand has made Sali smile recently? Like many, Sali is excited about all of the energy and excitement around Kamala Harris's presidential campaign. She also shared some smiles she had with her kids around the Super Smalls brand.

Connect with Sali on LinkedIn and Instagram and listen to Argent's Work Friends podcast. And, of course, the Argent website.


As We Wrap …

  • Listen and subscribe at  Apple PodcastsSpotifyAmazon/AudibleGoogle PlayStitcherTuneIniHeartYouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    On Brand with Nick WestergaardBy Nick Westergaard

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    90 ratings


    More shows like On Brand with Nick Westergaard

    View all
    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    249 Listeners

    Coaching for Leaders by Dave Stachowiak

    Coaching for Leaders

    1,469 Listeners

    a16z Podcast by Andreessen Horowitz

    a16z Podcast

    994 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,244 Listeners

    Pivot by New York Magazine

    Pivot

    8,807 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,247 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,242 Listeners

    The Futur with Chris Do by The Futur

    The Futur with Chris Do

    844 Listeners

    Women at Work by Harvard Business Review

    Women at Work

    1,407 Listeners

    The CMO Podcast by vYve & Jim Stengel

    The CMO Podcast

    340 Listeners

    The Journal. by The Wall Street Journal & Gimlet

    The Journal.

    5,888 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,085 Listeners

    The Marketing Millennials by Daniel Murray

    The Marketing Millennials

    139 Listeners

    ReThinking by TED

    ReThinking

    613 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    864 Listeners