Today I sit down with a great mate and creative powerhouse, Nik Robinson, whose career has spanned radio broadcasting, creative direction, donut making, and lecturing. But it’s his latest venture that truly stands out. In 2018, Nik, alongside his wife Jocelyne and their young sons Harry and Archie, co-founded Good Citizens—a purpose-driven company on a mission to “untrash the planet” by turning single-use plastic bottles into stylish, 100% recycled eyewear frames, all made in Sydney.

After 752 days and 2,503 failed attempts, Good Citizens launched in 2020 and quickly became Australia’s most awarded eyewear brand, even earning a window display next to Prada at Selfridges in London. What’s unique? The kids have a 50% say in all major decisions, proving that big ideas—and leadership—can come from anywhere.

In this episode, Nik shares the rollercoaster journey of building a sustainable business from the kitchen table to the global stage, including lessons in resilience, creativity, and the power of family-led change. I can’t wait for you to meet him and hear more of his fascinating story. 



Key Takeaways:

• Reinvention is a continuous journey that involves multiple career transitions
• Creativity and problem-solving are at the heart of successful reinvention
• Embracing fear and stepping out of comfort zones can lead to personal growth
• Family support is crucial when navigating the challenges of entrepreneurship
• Purpose-driven work can provide deeper fulfillment beyond financial success
• Learning from failures is essential for growth and innovation
• Authenticity in business helps build trust and connection with customers
• Community engagement can amplify the impact of a business
• The process of creating something new can be as rewarding as the end product
• Finding joy in small victories can sustain motivation during tough times

For more information about Nik & Good Citizens, check out these places;-

Website: Good Citizens

Instagram:   Good Citizens

Linkedin: Nik Robinson

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