Phil Echols is an Administrator of Professional Learning supporting K-12 needs in the area of Professional Learning Communities (PLCs) and coaching in Wake County Public Schools in North Carolina.

• Psychology major and teacher in his home town.

• Counseling

• The power of Twitter.

• People often find a way to monetize things

• Monetization of the network. You can’t monetize the network - via @adamcurry

* #BMETalk - Black male educators * Black males are like unicorns in so many spaces. * Every time I meet someone face to face at a conference I create a twitter list with them on it. * How do you mentor those unicorns? * 100+ staff members. 1200 students. * Why do you stay here? * You could be in a school where there are more minority students. Why do you stay here? * Good things come from my DNA. * Patience and reflection comes from my parents. * Enter spaces with the mindset of who do I need to be in this space? * How to decide who you need to be in a meeting. * The relationships of the people at the table require a different approach. * Paying attention to what people might need. * Presume positive intent. * Relationships are foundational. * Sometimes I can be too heavy on the relationship and we don’t get everything done that we need to! * Facilitated leadership equilateral relationships, processes, and tasks. * Leader member exchange theory - focuses on three components: leader follower, and exchanges between those two. * Leaders often have in groups and out groups. * Out groups don’t always get everything they need. * Help people feel like they are in the “in group!“ * How to be a transformative principal? Be more mindful of your individual interactions with all of your staff members.

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