On this week's episode of Short Term Rental Management, Luke breaks down why he believes “repeat guests are for suckers” and why obsessing over getting people back to the same property is usually a poor use of time. He contrasts the heavy effort of building repeat-guest lists, direct booking systems, and loyalty-style incentives with simply leveraging platforms like Airbnb and Vrbo, which already spend massive amounts on marketing to bring in an endless stream of new guests. Along the way, Luke shares personal stories about travel habits, Disney trips, gas-price frugality, and mindset, all to drive home the point that your house isn’t that special, you’re a landlord first, and your energy is better spent finding new guests than clinging to the same ones.

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For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon