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Replay: What are brands looking for in (2026)?
This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers).
Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.
Here are four top KPIs (key performance indicators) brands might be measuring in 2024:
- Conversions
- Brand lift
- Engagement
- Quality of content
Tune in to learn more about what brands are looking for with their influencer partnerships!
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
View all episodes
By Emma Cortes Ellendt
4.8
7272 ratings
This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers).
Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.
Here are four top KPIs (key performance indicators) brands might be measuring in 2024:
- Conversions
- Brand lift
- Engagement
- Quality of content
Tune in to learn more about what brands are looking for with their influencer partnerships!
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
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