Sign up to save your podcasts
Or
Share Replay: What are brands looking for in (2026)?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Replay: What are brands looking for in (2026)?
This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers).
Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.
Here are four top KPIs (key performance indicators) brands might be measuring in 2024:
- Conversions
- Brand lift
- Engagement
- Quality of content
Tune in to learn more about what brands are looking for with their influencer partnerships!
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
View all episodes
By Emma Cortes Ellendt
4.8
7272 ratings
This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers).
Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.
Here are four top KPIs (key performance indicators) brands might be measuring in 2024:
- Conversions
- Brand lift
- Engagement
- Quality of content
Tune in to learn more about what brands are looking for with their influencer partnerships!
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.
More shows like The Creative Edition Podcast
View all
Build Your Tribe | Grow Your Business with Social Media
2,616 Listeners
The Amy Porterfield Show
4,590 Listeners
The Skinny Confidential Him And Her Show
14,974 Listeners
The Lavendaire Lifestyle
1,258 Listeners
The Lazy Genius Podcast
6,708 Listeners
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
12,087 Listeners
Woman of Influence
1,445 Listeners
Manifest with Tori DeSimone
1,578 Listeners
Let's Get Dressed
270 Listeners
The Jasmine Star Show
2,612 Listeners
Dear Gabby
6,090 Listeners
Life with Loverly with Brittany Sjogren
470 Listeners
The Mel Robbins Podcast
20,613 Listeners
Good Content with Shannon McKinstrie
152 Listeners
Good Influence(r) Podcast
30 Listeners