While it’s a charity, Family Empowerment Media tries to run like a business in that it relies heavily on measurable, evidence-based strategies that produce a significant return on their investment. Though the return they’re seeking isn’t a financial one, but rather is in the form of the social change they’re working to create, mainly by empowering the use of family planning by families that are seeking to have fewer children in developing African nations. 

Started in 2020, the sole mission of the group is to create radio content featuring Nigerian families talking about their positive experiences with family planning. Not only are donors backing these social entrepreneurs, so is the Nigerian government. Why? 

On average fertility rates in Nigeria stand currently at more than five children per woman. Generally speaking, the poorest countries tend to have the highest fertility rates while wealthier countries have lower fertility rates. So while in many African countries each woman often has on average more than five children, in wealthier parts of the world, like South Korea, Taiwan, and Japan, each woman has on average less than two children. The US is also at less than two children per woman, though immigration to the US prevents the country’s population from shrinking.