July 15, 2025

RERUN: Body Positive Influencer, Author and Co-Founder of Megababe, Katie Sturino Talks Going From Her Parents’ Garage to Walmart and Target Stores Nationwide

47 minutes

Lindsay Pinchuk is re-launching her newsletter, The FoundHer Files on Substack! No fluff. No gatekeeping. Just what works...because we're better together. Make sure you subscribe for simple business and marketing tips designed for actual growth. SUBSCRIBE HERE.

We're rerunning this episode as Katie Sturino's debut novel, "Sunny Side Up". hits bookshelves adn the best-sellers list nationwide. Host, Lindsay Pinchuk shares that this is one of her favorite episodes of the podcast, and as she's currently on vacation, she chose to share this in celebration of Katie's big news.

In this episode, Katie opens up about the transition from working in public relations to becoming an entrepreneur, taking Megababe from her parents’ garage to major retailers like Walmart. She talks about the importance of authenticity, community, and staying true to her mission of body positivity and empowering people of all shapes and sizes. Katie also shares insights into her strategic marketing efforts and how her viral series, #SupersizeTheLook, has strengthened her influence in the body acceptance movement.

As Katie shares practical advice for founders, she also stresses the value of hiring the right team and testing your ideas before going all in. What does it really take to push through when things don’t happen overnight? Katie’s story reminds us that persistence and finding the right audience are key.

Connect with Katie Sturino:

https://www.tiktok.com/@katiesturino?lang=en

http://www.instagram.com/katiesturino

http://www.instagram.com/megababe

https://lindsaypinchuk.myflodesk.com/foundherfridays

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