In this episode of the Reside Platform Podcast, Suneet sits down with Kathy Courtney, Northern California's #1 luxury realtor and team leader at LPT Realty. Kathy shares her remarkable journey from running a mega team in the early 2000s to burning out completely, then deciding to start over and build the Courtney Group from scratch. She opens up about the "messy middle" of team building—the challenging phase where most teams fail—revealing that only 25% of new hires make it past six months. Kathy discusses her evolution as a leader, moving from a "general leading from the front" to a coach who leads from beside, focusing on asking questions rather than giving orders. She emphasizes the importance of understanding each team member's personal "why that makes them cry" and helping them discover their own path to success. The conversation covers practical topics including recruiting standards, daily lead generation metrics, the 80/20 rule in real estate, and why personal development is non-negotiable for top performers. Kathy also shares candid insights about working with her daughter Anna, the reality of 12-hour days, and why she almost threw in the towel multiple times before committing to her four-year vision of building a powerhouse team. 

Chapters:

(00:00:00) — Welcome to the Team Building Masterclass

(00:00:44) — Meet Kathy Courtney: The Leader Who Built It Twice

(00:02:25) — The Burnout That Changed Everything: Kathy's Raw Story

(00:05:01) — Starting Over: Building a Team From Scratch in 18 Months

(00:07:08) — The Messy Middle: Why 75% of Your Hires Will Fail

(00:12:30) — The Non-Negotiable That Separates Top Performers

(00:14:14) — What Nobody Tells You About Team Growth

(00:16:27) — From Indie Brokerage to Building a Market Center

(00:17:40) — The Keller Williams Transition: Lessons Learned

(00:18:17) — From General to Guide: The Leadership Shift That Changed Everything

(00:20:01) — Finding Your Team's "Why That Makes Them Cry"

(00:21:42) — The Exact Standards That Drive Million-Dollar Production

(00:23:46) — Mission, Values, and Beliefs: Building Culture That Lasts

(00:26:34) — Working With Family: The Anna Courtney Story

(00:28:35) — If You're Building a Team, Listen to This First

(00:31:40) — Connect With Kathy + Final Thoughts

Links and Resources:

• Website: https://www.thecourtneygroup.net/
• Kathy Courtney on LinkedIn: https://www.linkedin.com/in/kathycourtneyrealtor/
• Reside Platform: resideplatform.com

In this episode of the Reside Platform Podcast, Suneet sits down with John Rota, leader of Edmonton's #1 real estate team by transaction volume. John shares his journey from selling just 6 deals in his first year to building a powerhouse team of 48 agents projected to close over 600 transactions this year. John dives deep into the systems and strategies that fuel his success, including his heavy reliance on Google Ads for lead generation, his implementation of the "Money Time" framework for buyer lead accountability, and his innovative squad leader structure that scales mentorship across his growing team.

(00:00:00) Introduction

(00:03:00) Lead Generation Strategy: Why Google Ads Over Facebook

(00:06:00) The Money Time System: Accountability for Lead Follow-Up

(00:10:00) The Squad Leader Framework: Scaling Mentorship

(00:12:00) Growing to 600+ Transactions While Maintaining Quality

(00:13:00) Hiring Kylie: Finding the Right Sales Manager

(00:15:00) Training New Agents: Bootcamp + Reside Platform Integration

(00:19:00) Personal Habits and Work-Life Balance with a Young Child

(00:21:00) Common Mistakes Team Leaders Make

(00:23:00) Advice for Team Leaders: Forecasting Growth and Profitability

(00:25:00) Team Leader Split Philosophy: Everyone Pays the Same

Links and Resources:

• Move Team (MUVE Team)
• John Rota on Facebook
• Reside Platform

Suneet sits down with Courtney Levert, a 13-year real estate veteran who left her brokerage while 8 months pregnant to start her own team in Sarnia, Ontario. Courtney shares the raw reality of team building—including the financial valley of despair and the $1.1 million income drop her first year—while discussing her morning ritual of connecting with community members at local coffee shops, her rental property portfolio that started at 18, and why she closed her tanning salon during COVID. This conversation delivers real-world advice for agents at any stage, emphasizing the importance of nurturing relationships over chasing commission checks and building a team culture that feels like family.

00:00:00 - Introduction to Courtney Levert
00:01:29 - Giving Back: The Humane Society Connection
00:02:39 - The Grand Exit: Leaving the Old Brokerage at 8 Months Pregnant
00:09:03 - A Day in the Life: Coffee Shop Connections and Community Building
00:13:21 - Rental Properties: Starting at 18 and Building a Portfolio
00:17:21 - The Biggest "Oh Crap" Moment: The Financial Reality of Team Building
00:21:06 - Closing the Tanning Salon and Spa Business
00:23:21 - Being a Serial Learner: 9 University and College Degrees
00:25:50 - Advice for Realtors: Nurture Relationships, Not Commission Checks
00:27:20 - How to Connect with Courtney and Her Coaching Program

Links and Resources:

• Courtney Levert's Website: courtneylevert.ca
• Instagram: @courthallrealtor
• Reside Platform

Suneet sits down with Ross Hardy, leader of the Hardy Team in Spring Hill and Brooksville, Florida, and coach at Reside Platform. Ross shares his journey from skeptic to believer in simple recruiting tactics, reveals how his team dominates with Zillow Flex and YouTube, and offers no-nonsense advice for team leaders looking to scale their businesses. 

Chapters

00:00:00 - Welcome and Intro

00:04:46 - Top Recruiting Lever: Indeed Ads

00:09:37 - First Recruiting Advice for Coaching Clients

00:11:14 - The One Minute Email Tip Strategy

00:19:09 - Lead Generation: Zillow Flex as Top Source

00:22:56 - YouTube Strategy and Getting Started

00:24:00 - YouTube Content Strategy: Hyper-Local and Neighborhood Tours

00:28:41 - The Builder Story: Impact of YouTube Presence

00:32:57 - Scaling YouTube and Building the Ecosystem

00:33:22 - Lead Source Recommendations for Team Leaders

00:35:45 - Team Leadership Advice: Not Everyone is You

Links and Resource

• Ross’s YouTube Channel - Life in Spring Hill Florida -
• Ross Hardy on Instagram - (@rosshardy81) 
• The Hardy Team: https://www.hardyrealtor.com/
• Reside Platform - https://resideplatform.com/

In this episode, Suneet speaks with Alecia Scott. With 25 years in the real estate industry, Alecia shares her journey from stay-at-home mom to successful team leader, navigating market cycles, and creating a team culture that fosters long-term loyalty.

Chapters:

- 00:00:00 - Introduction and welcome
- 00:01:27 - Alecia's entry into real estate through late-night infomercials
- 00:03:45 - Evolution from solo agent to team leader
- 00:09:41 - Balancing family life with building a real estate business
- 00:14:59 - Philosophy on building and maintaining a strong team
- 00:19:30 - Celebrating 25 years in real estate
- 00:19:51 - Lessons learned through market cycles
- 00:24:53 - Personal development journey through real estate
- 00:32:02 - The impact of Tony Robbins on Alecia's career
- 00:34:28 - Advice for aspiring team leaders and agents
- 00:36:24 - Contact information for The Scott Team

Links and Resources:

- The Scott Team - https://www.thescottteam.com
- Contact Alecia Scott - (301) 252-2177
- Long Foster Real Estate - https://www.longandfoster.com
- Tony Robbins Programs - https://www.tonyrobbins.com
- Reside Platform - https://www.resideplatform.com

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Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.

In this episode, Suneet sits down with Ross and Sarah Hardy, the visionary leaders behind one of Florida's top-performing RE/MAX teams. They reveal the exact blueprint they used to scale their business while still protecting what matters most—their freedom, family, and team culture. For real estate professionals looking to break through production plateaus without sacrificing lifestyle, the Hardys share their game-changing approach to leveraging virtual assistants and implementing systems like Follow Up Boss and CTE that create true leverage. You'll discover how this power couple navigates the unique dynamics of running a business together while maintaining a thriving marriage. Whether you're managing a growing team or preparing to scale beyond your personal production, Ross and Sarah deliver the uncomfortable truths and actionable strategies that have allowed them to consistently break records year after year. This conversation is packed with leadership frameworks, culture-building techniques, and proven systems you can implement immediately to scale with intention and purpose. 

Chapters:

00:00:00 Intro and Background
00:03:13 Delegation Mastery
00:04:13 Leadership Growth
00:11:42 Team Structure Blueprint
00:13:54 Systems for Scale
00:17:30 Culture Building Essentials
00:21:10 Aligning Team Goals
00:25:42 Freedom-Focused Leadership
00:34:33 Partnership Success Keys
00:35:35 Final Advice and Contact

Links and Resources:

• The Hardy Team Website
• The Hardy Team on Instagram
• Ross Hardy – [email protected]
• Sarah Hardy – [email protected]

In this episode of the Reside Platform Podcast, host Suneet Agarwal sits down with Chad Leonberg, leader of The Leonberg Home Team with eXp Realty, to unpack the realities of running teams in two states, rebuilding from scratch, and staying consistent in uncertain markets. Chad shares candid lessons from mistakes he made chasing “shiny objects,” why daily huddles transformed his culture, and how modeling action builds stronger teams. From confronting the hard truths about leadership to embracing personal development and taking 100% responsibility, this conversation is packed with actionable insights for ambitious real estate leaders looking to scale without sacrificing freedom, lifestyle, or authenticity

Chapters:

• 00:00:00 - Welcome to Reside Platform Podcast
• 00:01:44 - The quick decision to move to Florida
• 00:02:35 - How to manage a remote team transition
• 00:03:33 - Fear of starting over in a new market
• 00:06:14 - Why leaving production isn't a badge of honor
• 00:09:17 - Biggest Mistake: Not sticking to a consistent plan
• 00:11:03 - Using focused "lead meetings" for accountability
• 00:14:34 - Overrated Fad: Relying only on social media
• 00:18:04 - Tip for Culture: Lead by working alongside your agents
• 00:19:15 - Why personal development is everything
• 00:23:15 - Market Challenge: Finding high-intent clients
• 00:26:00 - Take 100% responsibility
• 00:26:48 - How to Connect with Chad

Links and Resources:

• Reside Platform
• Reside Platform Website
• Chad Website
• Chad on Instagram
• Chad on Linkedin 

In this episode of the Reside Platform Podcast, host Suneet sits down with Sarah Hardy, Director of Operations at The Hardy Team, to unpack how she helped transform the business from a small group of agents into a top-performing real estate team. Sarah shares her unique journey from school principal to real estate operator, and how she brought education-based leadership frameworks, data-driven decision-making, and systems accountability into the business. You’ll hear how The Hardy Team climbed into Zillow’s top 1%, built a thriving culture of accountability, and scaled operations without losing personal freedom. If you’re a team leader or broker-owner looking for actionable strategies to grow without chaos, Sarah’s story is a must-listen.

Chapters:

• 00:00:00 – Welcome to Reside Platform Podcast 
• 00:01:52 – Sarah shares her shift from principal to real estate ops.
• 00:02:25 – She outlines her background as teacher, coach, and principal.
• 00:04:52 – A recruiting event pushed her to leave education.
• 00:07:43 – First move in real estate: make the CRM data-driven.
• 00:10:36 – Convincing agents to adopt the CRM by showing impact.
• 00:12:54 – Holding standards with a CRM points system.
• 00:16:37 – Building leaders using school-style mentoring.
• 00:20:15 – YouTube brings in high-quality buyer leads.
• 00:22:22 – Applying education skills to agent training.
• 00:24:50 – Training agents with “I do, we do, you do.”
• 00:26:31 – Hiring for personality and culture fit first.
• 00:31:38 – Supporting agent goals with flexible systems.
• 00:34:47 – A leadership lesson on setting boundaries.
• 00:38:04 – Every agent must use CRM with fidelity.
• 00:39:27 –  How to Connect with Sarah

Links and Resources:

• Reside Platform
• Reside Platform Website
• The Hardy Team Website
• Sarah Hardy Email: [email protected]
• Ross Hardy Email: [email protected]

In this episode of the Reside Platform Podcast, host Suneet sits down with Mitch Braham, founder and CEO of Barham Marketing, to break down the overlooked marketing opportunities that real estate leaders need to pay attention to now. From why Reddit ads are one of the cheapest and most effective top-of-funnel channels, to how AI-driven search (AEO) is reshaping the way realtors generate leads, Mitch delivers actionable insights you can implement immediately. He also shares how TikTok helped his agency scale by $1M in one year without relying on hard CTAs, why authentic branding beats vanity metrics, and how to use long-tail keyword content to capture ChatGPT, Gemini, and Perplexity leads. If you’re a driven team leader, brokerage owner, or high-performing agent looking to scale your production while keeping your freedom, this conversation is packed with practical strategies and growth hacks.

Chapters:

• 00:00:15 - Welcome to the Reside Platform Podcast
• 00:00:30 - Meet Mitch
• 00:00:51 - The Untapped Potential of Reddit Marketing
• 00:01:02 - Reddit's Organic Power for AI and Search Engine Optimization
• 00:01:22 - Strategy: Running Low-Cost, High-Converting Paid Ads on Reddit
• 00:02:11 - Actionable Tip: How Realtors Can Target Ads on Reddit
• 00:03:14 - Shifting from Paid Ads to Organic Reddit Strategies
• 00:04:17 - A "Borderline Black Hat" Tactic for Ranking on Google via Reddit
• 00:06:04 - Pro Tip: Create and Control Your Own Subreddit for Your Business or Town
• 00:07:37 - Generating Leads from ChatGPT by Building Online Authority
• 00:09:09 - Defining AEO
• 00:09:44 - AEO Strategy: Creating Content Around Long-Tail Questions (7+ Words)
• 00:12:08 - Discussing the Role of YouTube in Lead Generation
• 00:14:33 - Exploring Organic Strategies on TikTok and Facebook
• 00:15:42 - TikTok Strategy: The Importance of Providing Value and a Strong Hook
• 00:17:00 - Using "Visual Hooks" to Stop the Scroll and Boost Engagement
• 00:18:05 - How Mitch Gained Inbound Leads Without Using Direct Calls-to-Action (CTAs)
• 00:20:09 - Employing "Soft CTAs" to Subliminally Guide Potential Clients
• 00:22:15 - Why Facebook is the Top Platform for Generating Revenue
• 00:23:34 - The Power of Facebook's Older, More Financially Established Audience
• 00:25:00 - The Difficulty of Attributing Leads from Non-Follower Traffic
• 00:26:08 - Tracking Organic Leads with Bitly Links vs. Paid Leads with UTMs
• 00:28:03 - The Critical Importance of Building a Personal Brand
• 00:28:40 - The High Frequency of Daily Social Media Posting
• 00:30:31 - Current Facebook Trend: Text Posts with Colored Backgrounds Get the Most Reach
• 00:31:26 - The Mental Trap of Checking "Vanity Metrics"
• 00:33:53 - Be Authentic and True to Yourself
• 00:34:23 - Where to Find Mitch Barham Online

Links and Resources:

• Reside Platform
• Reside Platform Website
• Barham Marketing’s Website 
• Mitch on LinkedIn 

In this episode of the Reside Platform Podcast, hosts Suneet sit down with Kasim Aslam, Co-Founder of Pareto Talent and Co-Founder of Mastermind, to unpack the next frontier of real estate visibility: Answer Engine Optimization (AEO). Building on insights from massive launches like Alex Hormozi’s $105M book rollout, Kasim explains how realtors can shift from traditional SEO to becoming the actual answer that ChatGPT and other AI engines deliver to clients searching online. The conversation dives into practical strategies such as implementing schema markup, leveraging Reddit’s surprising authority as a leading source of ChatGPT citations, and building personal authority over brand authority—all of which are critical for ranking in AI-driven search. Suneet shares how ChatGPT leads are already calling him directly as the “best realtor in Sacramento,” underscoring the immediate impact of these tactics. More than just a playbook of tips, this episode emphasizes a bigger mindset shift: realtors must embrace content authority, multimodal publishing, and brand equity to thrive in the fast-changing AI landscape and future-proof their businesses.

Chapters:

• 00:00:00 - Meet Kasim Aslam 
• 00:01:48 - Dissecting Alex Hormozi's $105 Million Launch
• 00:02:57 - The Power of Repackaging Ideas and Building on Existing Concepts
• 00:03:52 - Analyzing the Role of Ad Spend vs. Brand Equity in a Massive Launch
• 00:05:30 - How Kasim Generated 300 Leads by Giving Away Hormozi's Books
• 00:06:57 - Defining Answer Engine Optimization (AEO) and Large Language Models (LLMs)
• 00:09:22 - AEO Factor #1: The Critical Importance of Schema Markup
• 00:12:25 - AEO Factor #2: Why Reddit is the Most Important Website for LLMs
• 00:14:36 - A Strategic Approach for Businesses on Reddit
• 00:17:46 - AEO Factor #3: Establishing Personal Authority, as LLMs Prefer People Over Brands
• 00:20:25 - How Different LLMs Source Local Business Information (e.g., ChatGPT and Yelp)
• 00:21:25 - Data Breakdown: Overlap Between Google Search and LLM Results
• 00:24:07 - Why Google's Gemini is Positioned to Win the AI Race
• 00:25:06 - Actionable AEO Advice: Build Authority Through Deep, Multimodal Content
• 00:28:45 - The Modern Equivalent of "Buying Domains in 1992"
• 00:30:32 - The Rise of Faceless AI Content and YouTube's Monetization Changes
• 00:33:57 - Strategy: Using AI Avatars Customized for Geographic Markets
• 00:35:10 - An Overview of Kasim's Company, Pareto Talent
• 00:36:44 - Where to Find Information on Pareto Talent
• 00:37:25 - Where to Follow Kasim Aslam Online 

Links and Resources:

• Reside Platform
• Reside Platform Website
• Pareto Talent Website
• Kasim’s Personal site
• Kasim on LinkedIn
• Kasim’s Answer Engine Optimization project