Lauren Holland and Brooke Reiki break down why most agents are not short on leads, but are leaking business after the transaction. They introduce the EARN framework to earn referrals through a great client experience, then lay out a practical, repeatable system for asking for reviews and referrals across four key touch points. You will learn how to set expectations early with a “promise conversation,” reinforce feedback during the transaction, ask within 24 hours of closing, and follow up with a structured nine-week cadence. They also cover simple tracking, accountability, and culture-building so reviews and referrals become consistent, measurable, and predictable.

Chapters:

• (00:00:00) Why reviews/referrals fail: no system + no tracking
• (00:02:00) Episode goal: make reviews + referrals inevitable
• (00:04:00) Why it matters (agents + teams)
• (00:06:00) Reviews = trust; referrals = business
• (00:09:00) What clients remember: the experience
• (00:10:00) EARN framework overview
• (00:11:00) Engage: win fast (speed-to-lead + presence)
• (00:13:00) You’re in the relationship/experience business
• (00:16:00) Engage recap (response, scripts, professionalism)
• (00:20:00) Anticipate: lead the process (timeline + cadence)
• (00:22:00) Communication preferences + recap everything
• (00:25:00) Retain: stay in touch post-close
• (00:27:00) Thoughtful beats expensive (memorable moments)
• (00:30:00) Network: plant referral seeds early
• (00:33:00) EARN recap
• (00:34:00) The 4-touchpoint review/referral system
• (00:35:00) Touchpoint 1: “promise conversation” script
• (00:39:00) Touchpoint 2: reinforce mid-transaction
• (00:42:00) Touchpoint 3: ask within 24 hours of close
• (00:44:00) Where to collect reviews (Google/Facebook/Zillow)
• (00:47:00) Touchpoint 4: follow-up (9-week cadence)
• (00:48:00) Monthly care-call day
• (00:50:00) Script: event sandwich
• (00:51:00) Script: “can you help me?”
• (00:53:00) Ops: tracker + weekly updates
• (00:56:00) Celebrate wins (make it visible)
• (00:58:00) Accountability + standards
• (01:03:00) Common mistakes
• (01:06:00) Final takeaways + action steps

Links and Resources:

• Team Leader Secrets by Suneet Agarwal
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren and Brooke break down why most agents do not need more information, tools, or leads. They need consistency, structure, and accountability. Lauren shares lessons learned from years behind the scenes as an operator, where patterns become obvious: top performers are disciplined, proactive, and intentional. Together, they introduce Lauren’s EARN framework for delivering an unforgettable client experience, then connect it to what actually creates sustainable production: daily conversations, consistent follow-up, and a well-managed CRM. If you are a driven team leader, brokerage owner, or high-performing agent who wants to scale without sacrificing freedom, this episode is a practical reminder that growth comes from doing the right things every day, not chasing the next shiny tactic.

Chapters:

• (00:00:00) Why this agent training had to become a podcast episode
• (00:01:20) The real problem: inconsistency, lack of structure, and avoiding daily action
• (00:01:55) Lauren’s operator background and what it taught about top agents vs. everyone else
• (00:03:30) “You’re not in real estate, you’re in the experience business”
• (00:04:30) How clients remember the process: feelings, clarity, and leadership
• (00:05:20) The EARN framework overview and why you must “earn” trust and referrals
• (00:06:40) E = Engage: winning before the appointment with speed, energy, and first impressions
• (00:07:40) Practical standards: preparation, confidence, and showing up like a professional
• (00:10:40) A = Anticipate: proactive communication that prevents frustration
• (00:11:40) R = Retain: what to do after closing so past clients become future business
• (00:13:10) N = Network: visibility, community presence, and why you cannot be a “secret agent”
• (00:14:50) The math of production: conversations, appointments, closings
• (00:16:30) CRM discipline: “If it’s not in your CRM, it didn’t happen”
• (00:18:10) Reviews and referrals: systems that create the multiplication effect
• (00:19:10) Final takeaway: create a better experience, talk to more people, follow up consistently

Links and Resources:

• Team Leader Secrets by Suneet Agarwal
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Most real estate team leaders work nonstop and still feel behind because they spend the day reacting instead of leading intentionally. Brooke and Lauren break leadership down into three simple “power hours” that create clarity and momentum: a daily recruiting hour to build the agent pipeline through consistent conversations, a team power hour where leaders and agents make calls together to drive production and culture, and an inspection and coaching hour focused on a few CRM metrics that reveal what is really happening in the pipeline. They explain how to structure these hours, what to track, how to coach based on activity versus skill gaps, and why imperfect consistency beats waiting for the “perfect” system.

Chapters:

• (00:00:00) Why the issue is often clarity, not motivation
• (00:01:00) The “chaotic day” problem: reacting instead of leading
• (00:03:00) The 3 power hours: recruit, work with agents, inspect pipeline
• (00:04:00) Power Hour 1: recruiting conversations that calm the chaos
• (00:06:00) Calendar discipline: if it’s not scheduled, it doesn’t exist
• (00:10:00) Power Hour 2: team power hour structure (call together + scoreboard)
• (00:14:00) Simple agent standards: appointments met and new contacts added
• (00:16:00) Power Hour 3: inspection without micromanaging
• (00:17:00) The 3 CRM signals: last touch date, overdue tasks, stage accuracy
• (00:19:00) Accountability and mindset: contractors still need standards
• (00:21:00) “Not enough leads” is usually a follow-up system problem
• (00:23:00) Coaching buckets: skill issue vs accountability issue vs systems issue
• (00:28:00) Perfection delays growth: start messy, refine as you go
• (00:32:00) Pick one rhythm to strengthen first and stay consistent

Links and Resources:

• Team Leader Secrets by Suneet Agarwal
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet Agarwal sits down with Kevin Feely, founder and team lead of the Feely Group, one of the top-performing eXp teams in Canada. Kevin shares his unconventional journey from running nightclubs and restaurants to becoming a top-producing real estate agent and team leader. He opens up about hitting rock bottom before his breakthrough—going from zero deals in six months to an incredible 49 deals in the next six months after investing in coaching and systems. Kevin dives deep into the importance of accountability, the role of technology like Notion, Follow Boss, and Go High Level, and how he built a culture that attracts top talent including high school co-op students and international interns. He also discusses the fine line between using AI and maintaining personal touch, the power of cold calling, and why reinvesting in your business is non-negotiable for growth. Whether you're a solo agent looking to scale or a team leader trying to hold your agents accountable without micromanaging, this episode is packed with actionable insights and real-world strategies.

Chapters:

• (00:00:00) - Welcome to the Show: Meet Kevin Feely, the Team Leader Who Went From Zero to Hero
• (00:01:00) - From Nightclubs to Real Estate: Kevin's Origin Story
• (00:03:00) - The Breakthrough: 0 to 49 Deals in 6 Months
• (00:06:00) - Building a Team During COVID
• (00:09:00) - Transitioning from Buyers to Listings
• (00:11:00) - Systems, Tech Stack, and Notion
• (00:15:00) - The Director of Ops Who Changed Everything
• (00:20:00) - AI vs. Human Touch: Cold Calling and Lead Generation
• (00:24:00) - Accountability Framework for High-Performing Teams
• (00:28:00) - Mentorship vs. Coaching: Leading Different Personalities
• (00:32:00) - What Separates Scaling Teams from Struggling Ones

Links and Resources:

• Website
• Kevin Feely on LinkedIn
• Team Leader Secrets by Suneet Agarwal
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with husband-and-wife team Andrew and Ally Burnett from Secure Home Finder in Coastal Carolinas. They share their unconventional journey of building a real estate business together, from their early friction over spreadsheets and lead tracking to becoming a top-producing team. Ally reveals how she failed her real estate exam four times while dealing with a chronically sick child, and Andrew explains why he added every single real estate agent on Facebook (much to Ally's frustration). The couple discusses their division of labor—Andrew as the lead agent in the field, Ally as director of operations—and why they always meet recruiting prospects together. They also share game-changing tactics like converting podcast episodes into eBooks, using AI to create Google Maps routes for clients, and why posting 5-6 times daily on Facebook has generated 15-20 inbound recruiting messages in six months. This is a must-listen for any team leader or couple considering working together in real estate.

Chapters:

• (00:00:00) - Why This Couple Refuses to Use Spreadsheets (Until She Fixed Everything)
• (00:01:43) - The Unconventional Marriage Proposal: Baby, House, and Real Estate License in 50 Days
• (00:03:28) - How Sharing an Office Led to Accidental Real Estate Training
• (00:05:42) - The Great Lead Strategy Battle: When Your Spouse Questions Your Tech Stack
• (00:08:15) - Failing the Real Estate Exam 4 Times While Your Child is Chronically Ill
• (00:11:34) - From $10M Producer with Zero Tracking to Spreadsheet-Driven Empire
• (00:16:23) - Why Meeting Both Spouses Before Joining a Team is Non-Negotiable
• (00:20:47) - The Facebook Friend Strategy That Generated 15-20 Inbound Recruiting Messages
• (00:24:33) - Converting Podcast Episodes into eBooks: The Recruiting Game-Changer
• (00:28:12) - Using AI to Create Custom Google Maps Routes for Buyer Tours

Links and Resources:

• Website
• Andrew Burnett on Facebook
• Ally Burnett on Facebook
• Team Leader Secrets by Suneet Agarwal
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Jennifer Gale, broker-owner of Ontario's fastest-growing boutique brokerage, shares how she grew from 21 to 50 agents in just 12 months—capturing 25% of her local market. In this conversation with Suneet Agarwal, Jennifer reveals her implementation-focused approach to growth, including achieving 70-80% email open rates, leveraging traditional marketing (billboards, bus shelters, and buses), and building a culture where new agents consistently outperform experienced ones. She discusses the power of authentic visibility, the importance of being coachable, and why she prefers selling ten $200,000 condos over waiting a year for one luxury listing. Jennifer also shares her "each one teach one" philosophy, her transition from solo agent to team leader, and how showing up consistently as your true self attracts the right people. Plus, she reveals the exact DM script one of her agents used to land a $5 million industrial building contract within her first three months in real estate.

Chapters:

• (00:00:00) - Introduction: Jennifer Gale's superpower and showing up for your team
• (00:01:00) - How Jennifer started her brokerage by necessity, not by plan
• (00:02:45) - Growing from 21 to 50 agents in 12 months in a market of 200 agents
• (00:04:30) - The implementation strategy: emails, calls, and social media
• (00:06:20) - Achieving 70-80% email open rates using Follow Up Boss
• (00:08:15) - Rachel Little's role as chief of marketing and digital creator
• (00:11:00) - Traditional marketing domination: billboards, buses, and bus shelters
• (00:13:30) - How Follow Up Boss and agent leaderboards drive healthy competition
• (00:16:00) - The fulfillment of coaching agents and creating legacy over self-actualization
• (00:18:30) - Why new agents outperform experienced agents at Jennifer's brokerage
• (00:21:00) - Authentic visibility: showing up fully as yourself to attract your people
• (00:23:00) - Every interaction is an opportunity: the open-minded approach to lead gen
• (00:25:30) - The $5 million deal from a simple Facebook DM script
• (00:27:00) - Advice for team leaders: staying consistent and walking beside your people
• (00:29:30) - Holding agents accountable with permission and transparency
• (00:31:00) - Social media strategy: posting 3x daily across three Facebook and three Instagram accounts

Links and Resources:

• Website
• Jennifer Gale on Facebook
• Team Leader Secrets by Suneet Agarwal 
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Andrew Burnett, team leader of Secure Home Finder in Myrtle Beach, to discuss his journey from pizza franchise manager to successful real estate investor and team builder. Andrew shares how he transitioned through multiple entrepreneurial ventures—including Uber driving, timeshare marketing, and even a teeth whitening business—before finding his calling in real estate. He reveals his team's aggressive lead conversion strategy, including their commitment to making 100 calls per day for 100 days straight, which resulted in 16 transactions from 10,000 dials last year. Andrew dives deep into his rental property investment strategy, explaining how he acquired 59 doors in just two years using the BRRRR method (Buy, Renovate, Rent, Refinance, Repeat) in a single Indiana market. He also shares tactical insights on handling online leads, including why speed-to-lead matters, how his team uses "money time ponds" for lead routing, and why agents shouldn't hold more than 50-75 active leads at a time. This episode is packed with actionable advice for both agents looking to convert more leads and investors interested in building a rental portfolio.

Chapters:

• (00:00:00) - Meet Andrew Burnett: The Man Making 100 Calls a Day (Yes, Really)
• (00:01:00) - The 100 Calls Per Day for 100 Days Challenge
• (00:03:00) - Building a Team with His Wife Ally
• (00:05:00) - From Pizza Hut to Restaurant Management Career
• (00:08:00) - The Uber Experiment and Timeshare Sales
• (00:11:00) - Getting Into Real Estate and Starting a Marketing Company
• (00:14:00) - The Teeth Whitening Business Side Hustle
• (00:16:00) - Partnering with Reside and Growing from 5 to 20 Agents
• (00:17:00) - Building a 59-Door Rental Portfolio in Two Years
• (00:19:00) - Finding the Right Market: Why Indiana?
• (00:21:00) - The BRRRR Strategy Explained
• (00:23:00) - Generating 400-500 Online Leads Per Month
• (00:25:00) - Money Time Ponds and Lead Routing Strategy
• (00:27:00) - The 30-Call Follow-Up System
• (00:29:00) - Advice for Agents and Team Leaders
• (00:31:00) - Social Media Strategy and AI Tools

Links and Resources:

• Website
• Andrew Burnett on Facebook
• Team Leader Secrets by Suneet Agarwal 
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Ally Burnett, co-team leader of the Secure Home Finder team in South Carolina's second home market. Ally and her husband Andrew have grown their team from 5 to 15 agents in under six months while raising four children without a nanny. They discuss the unique challenges of serving clients in a second home market, the importance of building trust over years before a transaction, and how to effectively work with your spouse in business. Ally shares her recruiting strategies, including making at least 5 calls per day and leveraging past clients to find great agents. She emphasizes the power of time blocking, consistency in follow-up, and creating a concierge experience for clients. The conversation covers practical advice on team leadership, the value of coaching and mentorship, and how to balance work-life integration when your favorite hobby is working. Ally also introduces their new Buyer's Box Podcast and their expansion plans into North Carolina with thousands of leads ready to convert.

Chapters:

• (00:00:00) - Why Growing From 5 to 15 Agents in 6 Months Isn't What You Think
• (00:01:00) - The Truth About Building a Real Estate Business With Your Spouse (And Why Most Fail)
• (00:03:00) - Work-Life Integration: How to Stop Choosing Between Family and Your Team
• (00:06:07) - The Long Game: Why Second Home Buyers Take Years to Convert (And How to Win Them)
• (00:09:00) - What "Concierge Experience" Really Means in Real Estate (It's Not What You Think)
• (00:12:00) - The $100K Mistake: Why Trying to Do It Alone Will Cost You Everything
• (00:14:00) - Time Blocking With 4 Kids and No Nanny: The System That Actually Works
• (00:15:00) - The Uncomfortable Truth About Recruiting: 5 Calls Per Day Changes Everything
• (00:19:00) - How One Lost Lead Became a Top Producing Agent on Our Team
• (00:23:00) - Scaling Into North Carolina: What 1000s of Leads and a New Podcast Taught Us

Links and Resources:

• Website
• Ally Burnett on Facebook
• Team Leader Secrets by Suneet Agarwal 
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren and Brooke break down exactly what team leaders should focus on in their first 90 days—whether launching a new team or resetting an existing one. They discuss why most leaders fail not because of bad strategy, but because of poor adoption, and how to build trust, clarity, and accountability without micromanaging. From setting clear standards to engineering early wins, this conversation reveals the leadership moves that separate teams that thrive from teams that struggle. If you're stepping into leadership or looking to tighten your team's execution, this episode is your roadmap.

Chapters:

• (00:00:00) - The First 90 Days: Why Leadership Clarity Beats Strategy
• (00:01:44) - Setting Expectations and Building Trust Without Burnout
• (00:03:15) - Why Teams Form Beliefs About You Before Results Show Up
• (00:04:23) - Clarity Over Control: What Winning Actually Looks Like
• (00:06:18) - The "Be Liked" Trap: Why Flexibility Breaks Trust
• (00:09:14) - Normalizing Discomfort: How Growth Actually Happens
• (00:10:52) - Days 31-60: Engineering Early Wins That Compound
• (00:13:02) - Resetting Culture: It's Never Too Late to Start
• (00:15:12) - Final Takeaway: Clarity, Consistency, and Care

Links and Resources:

• Team Leader Secrets by Suneet Agarwal 
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Rick and Brittany Turley share how they built a successful father-daughter real estate team in Las Vegas through market cycles, from the 2008 crash to today's shifting landscape. Rick reveals his strategic geographic expansion into rural Nevada mining towns where minerals are driving economic growth and cheap Zillow leads cost just $50 per zip code. Brittany breaks down her exact follow-up system of 21+ touchpoints that helps her close 25+ deals per year while being a mom and team leader. They discuss time blocking, the impact of AI on Vegas hospitality workers, high-end market trends with billionaires fleeing California, and why following up is the single most important skill realtors need to master in 2026.

Chapters:

(00:00:00) - Introduction and the Turley Team Background

(00:01:11) - How Brittany Started Working with Her Dad in 2014

(00:03:42) - Surviving the 2008 Real Estate Crash in Vegas

(00:06:18) - What It Takes to Be a Successful Realtor Today

(00:08:13) - Mike Tyson Just Bought a House in Seven Hills

(00:09:47) - AI is Taking Over 75% of Vegas Strip Jobs by 2035

(00:12:03) - The Geographic Expansion Strategy Into Rural Nevada

(00:15:23) - Finding Cheap Zillow Leads in Mining Towns

(00:18:05) - Brittany's Top Advice: Time Blocking and Follow Up

(00:21:07) - Rick's Financial Philosophy on Team Growth

Links and Resources:

• Team Leader Secrets by Suneet Agarwal 
• Send Vegas referrals to: [email protected]
• Call the Turley Team: (702) 637-0640