RESTAURANT STRATEGY

RESTAURANT STRATEGY

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    29th

    on Marketing

  • Favorites

    36

    Followers

  • Typical duration

    23 min

    per episode

Based on Podcast App listening data

RESTAURANT STRATEGY episodes

  • Why Discounts Attract the Worst Customers
    #542 - Why Discounts Attract the Worst Customers

    ***** 

    This week's episode is brought to you by: MARQII 
    VISIT: https://marqii.com/

    This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
    VISIT: https://www.rti-inc.com/

     

    *****

    PRICE is different than VALUE.

    The worst customers want the lowest price possible.

    The best customers want the most for their money. 

    Make sure you're attracting the right one. 

     

    *****

     

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

     

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

     

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE: 
    https://www.restaurantstrategypodcast.com/Foundations-b

     

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

     

    18 min
  • The Hidden Cost of Being “Nice”
    #541 - The Hidden Cost of Being “Nice”


    *****

    This week's episode is brought to you by: MARGIN EDGE
    VISIT: https://www.marginedge.com/lp/chip

    This week's episode is brought to you by: DAVO
    VISIT: https://davosalestax.com/RestaurantStrategy


    *****

    NICE is different than KIND. Let's talk about why you being nice is costing you people and money. 

    *****

     

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

     

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

     

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE: 
    https://www.restaurantstrategypodcast.com/Foundations-b

     

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

     

    16 min
  • The Myth of Word of Mouth
    #540 - The Myth of Word of Mouth

    ***** 

    This week's episode is brought to you by: MARQII 
    VISIT: https://marqii.com/

    This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
    VISIT: https://www.rti-inc.com/

     

    *****

    Word-of-Mouth is a result. What you need is a system for making it happen. 

     

    *****

     

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

     

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

     

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE: 
    https://www.restaurantstrategypodcast.com/Foundations-b

     

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

     

    15 min
  • Why “Trusting Your Managers” Is Costing You Money
    #539 - Why “Trusting Your Managers” Is Costing You Money


    *****

    This week's episode is brought to you by: MARGIN EDGE
    VISIT: https://www.marginedge.com/lp/chip

    This week's episode is brought to you by: DAVO
    VISIT: https://davosalestax.com/RestaurantStrategy


    *****

    One of the most important aspects of the P3 Mastermind is to help owners get themselves out of the operation. The way we do that is through delegating and outsourcing. But blindly trusting your team does not work. You have to give them systems and structure. 

    That's what today's episode is all about. 

    *****

     

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

     

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

     

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE: 
    https://www.restaurantstrategypodcast.com/Foundations-b

     

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

     

    17 min
  • Social Media is NOT Content, It's Communication at Scale
    #538 - Social Media is NOT Content, It's Communication at Scale

    ***** 

    This week's episode is brought to you by: RESTAURANT SCALE SECRETS
    VISIT: https://restaurantscalesecrets.com/Chip

    This week's episode is brought to you by: OVATION
    VISIT: https://ovationup.com/chip/


    *****

    Social Media isn't about likes and followers. It's not about keeping up with trends or going viral. It's an opportunity for you to tell your story over and over again to the world. 

    Get used to repeating yourself. 

     

    *****

     

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

     

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

     

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE: 
    https://www.restaurantstrategypodcast.com/Foundations-b

     

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

     

    17 min
  • Menus Are Operational Tools, Not Art Projects
    #537 - Menus Are Operational Tools, Not Art Projects

    *****

     

    This week's episode is brought to you by: KICKFIN
    VISIT: https://kickfin.com/demo/

    This week's episode is brought to you by: AJINOMOTO
    VISIT: https://ajinomotofoodservice.com/


    *****

    We are in the business of "selling things." And there is one piece of sales colateral you give to every single person who walks into your restaurant. What is it? 

    Your menu. 

    The question is whether that menu is doing the heavy lifting you need it to do. 

    ***** 

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
    CLICK HERE: https://www.therestaurantmarketingmindset.com/


    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program


    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE: 
    https://www.restaurantstrategypodcast.com/Foundations-b


    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

     

    19 min
  • Stop Chasing New Guests
    #536 - Stop Chasing New Guests

    ***** 

    This week's episode is brought to you by: RESTAURANT SCALE SECRETS
    VISIT: https://restaurantscalesecrets.com/Chip

    This week's episode is brought to you by: OVATION
    VISIT: https://ovationup.com/chip/


    *****

    Customer Acquisition is a crucial piece of any restaurant's marketing plan... but only if there's a clear strategy to get them back. 

     

    *****

     

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

     

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

     

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE: 
    https://www.restaurantstrategypodcast.com/Foundations-b

     

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

     

    14 min
  • The Real Reason Your Labor Is Out of Control
    #535 - The Real Reason Your Labor Is Out of Control

    *****

     

    This week's episode is brought to you by: KICKFIN
    VISIT: https://kickfin.com/demo/

    This week's episode is brought to you by: AJINOMOTO
    VISIT: https://ajinomotofoodservice.com/


    *****

    Stop trying to "cut labor." 

    Start redesigning your restaurant.

    ***** 

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
    CLICK HERE: https://www.therestaurantmarketingmindset.com/


    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program


    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE: 
    https://www.restaurantstrategypodcast.com/Foundations-b


    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

     

    18 min
  • You Don’t Have a Marketing Problem, You Have a Clarity Problem
    #534 - You Don’t Have a Marketing Problem, You Have a Clarity Problem

    ***** 

    This week's episode is brought to you by: MARQII 

    MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. 

    VISIT: https://marqii.com/


    *****

    This week's episode is brought to you by: RESTAURANT TECHNOLOGIES

    Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen! 

    VISIT: https://www.rti-inc.com/

     

    *****

    You're not for EVERYONE.

    Not even close. In fact, figuring out who you're NOT for is a great way to figure our who you ARE for. Clarity is like a knife cutting right to the heart of things. Get small. Stay focused. Solve a problem for someone. 

     

    *****

     

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

     

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

     

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE: 
    https://www.restaurantstrategypodcast.com/Foundations-b

     

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

     

    14 min
  • Busy Is NOT Profitable
    #533 - Busy Is NOT Profitable


    *****

    This week's episode is brought to you by: OVATION

    OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants.

    VISIT: https://ovationup.com/chip/


    *****

    This week's episode is brought to you by: DAVO

    Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline.

    VISIT: https://davosalestax.com/RestaurantStrategy


    *****

    Busy is NOT the goal. Profit is. 

    A business that runs itself... that provides. For your employees, your partners, and your guests. 

    Busy is a trap. Profit is freedom. 

    *****

     

    If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... 
    CLICK HERE: https://www.therestaurantmarketingmindset.com/

     

    If you're ready to learn more about the P3 Mastermind...
    CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program

     

    If you want a free 30-day trial of our Restaurant Foundations Membership Site...
    CLICK HERE: 
    https://www.restaurantstrategypodcast.com/Foundations-b

     

    If you want to leave a 5-star rating/review on Apple Podcasts...
    CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809 

     

    16 min

About RESTAURANT STRATEGY

From the publisher's feed

The Restaurant Strategy podcast is dedicated helping independent restaurant owners increase the profitability of their restaurants and grow. The show is hosted by industry expert Chip Klose, who asks…

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