September 04, 2024

Retail Sales Mastery- Kristie Leslie’s 100% RTS Formula | EP. 164 | Profitable Salon

31 minutes

Retail-to-Service Success: Kristie Leslie achieved a 100% retail-to-service (RTS) ratio in her salon, an exceptional achievement in an industry where the average is around 12%.
Passion for Retail: Kristie's background in sales and her deep passion for retail contributed significantly to her success, with experience ranging from selling hair color to shoes.
Business of Retail Program: Kristie founded the "Business of Retail" program, designed to help other salon owners boost their retail sales, showing impressive results in participating salons.
Mindset Shift: A key factor in retail success is overcoming mental blocks and negative perceptions about selling, shifting towards a positive mindset.
Client Experience: Kristie emphasizes the importance of creating a personalized and exceptional experience for each client, which fosters loyalty and increases sales.
Strategic Brand Partnerships: Aligning with brands that reflect the salon's core values is crucial for successful retail sales, making it easier to sell products authentically.
Educational Approach: Educating clients about the products they use turns retail into an extension of the service, making recommendations more effective and genuine.
Staff Training: Kristie trains salon staff to deepen their product knowledge and view retail as an integral part of client care, leading to increased commissions and loyalty.
Debunking Retail Myths: Kristie addresses common misconceptions, such as retail being pushy or greasy, reframing it as essential customer care.
Continuous Evolution: Retail success requires constant evolution, trying new approaches, and staying adaptable to keep up with industry changes and client needs.

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By Jason Everett, Kayla Swanson

4.9

2929 ratings

September 04, 2024

Retail Sales Mastery- Kristie Leslie’s 100% RTS Formula | EP. 164 | Profitable Salon

31 minutes

Retail-to-Service Success: Kristie Leslie achieved a 100% retail-to-service (RTS) ratio in her salon, an exceptional achievement in an industry where the average is around 12%.
Passion for Retail: Kristie's background in sales and her deep passion for retail contributed significantly to her success, with experience ranging from selling hair color to shoes.
Business of Retail Program: Kristie founded the "Business of Retail" program, designed to help other salon owners boost their retail sales, showing impressive results in participating salons.
Mindset Shift: A key factor in retail success is overcoming mental blocks and negative perceptions about selling, shifting towards a positive mindset.
Client Experience: Kristie emphasizes the importance of creating a personalized and exceptional experience for each client, which fosters loyalty and increases sales.
Strategic Brand Partnerships: Aligning with brands that reflect the salon's core values is crucial for successful retail sales, making it easier to sell products authentically.
Educational Approach: Educating clients about the products they use turns retail into an extension of the service, making recommendations more effective and genuine.
Staff Training: Kristie trains salon staff to deepen their product knowledge and view retail as an integral part of client care, leading to increased commissions and loyalty.
Debunking Retail Myths: Kristie addresses common misconceptions, such as retail being pushy or greasy, reframing it as essential customer care.
Continuous Evolution: Retail success requires constant evolution, trying new approaches, and staying adaptable to keep up with industry changes and client needs.