Loan Officer Freedom

Reverse Engineering Your Closings: The Lead-to-Loan Formula


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Episode 574

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, Carl sits down with Kristin Simpson to tackle one of the most common and misunderstood questions in the business: “How many leads do I actually need to hit my closing goals?” They break down the exact ratios that top producers track, why simply chasing more leads isn’t always the answer, and how to spot the real bottlenecks holding you back.

You’ll hear how to measure the four key stages of your pipeline, where most LOs lose deals, and what small process shifts can instantly boost your conversion rate.

If you’ve been wondering how to close more loans without adding more to your lead count, this conversation gives you the clarity and math you need to make it happen.

Want us to walk you through your numbers and pinpoint exactly where you can increase your closings? Book your free strategy call at DailySuccessPlan.com.

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Loan Officer FreedomBy Carl White

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